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Branding & style guides Communications Market research Marketing strategy Social media marketingSkills
creative brief market analysis marketing key performance indicators (kpis) researchEnabled Talent is launching a national campaign to promote inclusive hiring practices and increase platform engagement from employers and jobseekers with disabilities. This project will help us build a research-backed campaign strategy with clear messaging, outreach tools, and impact goals. Students will apply marketing frameworks to develop recommendations that can drive real change.
- A written report including market analysis, campaign strategy, and inclusive marketing insights.
- Environmental scan of current inclusive hiring awareness efforts and trends.
- Stakeholder segmentation and messaging recommendations.
- Social media and digital outreach strategy (with sample content ideas).
- Content calendar with suggested channels and posting timeline.
- Campaign goals, KPIs, and impact measurement framework.
- Visual brand direction or creative brief for campaign tone/look.
- A PDF presentation deck summarizing findings and strategies.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Enabled Talent is revolutionizing the employment landscape with its cutting-edge AI-driven platform, dedicated to bridging the gap between individuals with disabilities and inclusive job opportunities. We expertly match talent to roles by considering skills, accessibility needs, and personalized digital profiles, empowering employers, nonprofits, educational institutions, and governments to embrace fair hiring practices. Our unwavering commitment ensures that the future of work is not only inclusive and accessible but also empowering for all.
Backed by leading incubators and accelerator programs, Enabled Talent is strategically positioned to drive inclusivity across diverse industries, transforming workplaces into environments where everyone can thrive.