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Magnify Access
Toronto, Ontario, Canada
Magnify Access
Co-Founder
(25)
4
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Marketing Market research Advertising Digital marketing Social media marketing Marketing analytics
Project scope
What is the main goal for this project?

We are looking for a creative Social Media Intern to support the work of our team and who can utilize their skills to market our services for Magnify Access.

If you are looking to expand your social media skills, we want to hear from you! Along with your resume, please submit a portfolio of previous work and/or provide a website to showcase your best work on why you’d be perfect for this role.

The intern will assist the marketing coordinator in activities to identify, conceptualize, design and execute campaigns to boost engagement, educate and inform our audience about services and our company. The Social Media Intern will help create content calendars, develop and distribute text and video-based content, monitor social media channels and support promotional and marketing efforts.

What tasks will learners need to complete to achieve the project goal?

Students will need to create a marketing campaign based on a marketing brief provided by Magnify Access. The responsibilities will include:

  • Assist in monitoring active marketing programs and developing ways to improve those campaigns
  • Submit ideas for experimental marketing programs designed to enhance and grow the company's brand
  • Collaborate with brand ambassadors to create innovative ways to gain exposure
  • Be available as a resource for the Magnify Access team who need assistance with completing large projects
  • Understanding KPI's and defining them specifically for social media
  • Collaborating with designers or copywriters to provide attractive and informative campaigns
  • Monitoring all social media content and Tracking the performance of the campaign
  • Keeping up with technologies used in social media and related marketing tools
  • Tracking customer engagement and SEO to optimize campaign content
  • Creating database of networks of industry professionals or influencers on social media


This internship should result in the development of social media campaigns, including imagery. and copy for these broadcasts as well as a strategic approach of how to move forward with our social media.

How will you support learners in completing the project?
  • Support to help create engaging and effective content for social media channels.
  • Access to design and editing software, training on social media best practices, guidance on content strategy and audience targeting, and assistance with analytics and performance tracking.
  • Resources including media assets to help create high-quality content.
  • Guidance and direction in the role.
  • On-going meetings to address development of media content and direction


What skills or technologies will help learners to complete the project?
  • One or more years of experience as a Social Media Coordinator or similar role will be an advantage
  • Proficient in business posts on social media platforms
  • Understand SEO and web traffic data with knowledge of Google Analytics and social media KPIs
  • Critical thinker and problem-solver
  • Works well with a team, Organized and self-motivated
  • Excellent time management, impeccable oral and written communication skills, Copywriting and editing skills with the ability to work under tight deadlines
  • Experience with major social media platforms including Facebook, YouTube, Instagram, Pinterest, Snap, etc.
  • Knowledge of social media analytics software, such as Facebook Insights to track audience engagement and campaign performance
  • Experience with content management systems, word processor applications and image/video editing software
  • Proficient in Microsoft programs, such as Word, Excel and PowerPoint
  • Proficient in Google programs such as Gmail, Drive, Docs, and Sheets will be considered an asset
Supported causes
Decent work and economic growth
About the company

Magnify Access develops solutions to increase accessibility for people with disabilities and has worked with multiple public and private organizations to address their accessibility needs.