Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to develop a comprehensive strategy for expanding the Gully Klassics brand into new markets and demographics. This will involve several different steps for the learners, including:
- Conducting market research to identify potential new target markets and customer segments.
- Analyzing the competitive landscape to understand the opportunities and challenges in new markets.
- Developing a marketing and advertising plan tailored to the preferences and behaviors of the new target demographics.
- Creating a distribution strategy to ensure the availability of Gully Klassics products in the new markets.
- Designing a brand positioning and messaging strategy that resonates with the new target audience.
- Developing a financial plan and budget for the brand expansion initiative.
- What tasks will learners need to complete to achieve the project goal?
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By the end of the project, learners should complete the following tasks:
- Market research report identifying potential new target markets and customer segments.
- Competitive analysis report outlining the opportunities and challenges in new markets.
- Marketing and advertising plan tailored to the preferences and behaviors of the new target demographics.
- Distribution strategy outlining the availability of Gully Klassics products in the new markets.
- Brand positioning and messaging strategy document.
- Financial plan and budget for the brand expansion initiative.
Final deliverables:
- A comprehensive brand expansion strategy report including all the above deliverables.
- A presentation summarizing the research, analysis, and strategy developed for the brand expansion.
- What is the main goal for this project?
-
The main goal for the project is to develop a comprehensive strategy for expanding the Gully Klassics brand into new markets and demographics. This will involve several different steps for the learners, including:
- Conducting market research to identify potential new target markets and customer segments.
- Analyzing the competitive landscape to understand the opportunities and challenges in new markets.
- Developing a marketing and advertising plan tailored to the preferences and behaviors of the new target demographics.
- Creating a distribution strategy to ensure the availability of Gully Klassics products in the new markets.
- Designing a brand positioning and messaging strategy that resonates with the new target audience.
- Developing a financial plan and budget for the brand expansion initiative.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- Market research report identifying potential new target markets and customer segments.
- Competitive analysis report outlining the opportunities and challenges in new markets.
- Marketing and advertising plan tailored to the preferences and behaviors of the new target demographics.
- Distribution strategy outlining the availability of Gully Klassics products in the new markets.
- Brand positioning and messaging strategy document.
- Financial plan and budget for the brand expansion initiative.
Final deliverables:
- A comprehensive brand expansion strategy report including all the above deliverables.
- A presentation summarizing the research, analysis, and strategy developed for the brand expansion.
- How will you support learners in completing the project?
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Students will be supported with the necessary material and dedicated staff to assist in the completion of this project. Mentoring will include allowing the students to utilize acquired knowledge in a guided business setting.
- What skills or technologies will help learners to complete the project?
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In order to successfully complete this project, learners should have or be willing to learn:
- Market research and analysis skills.
- Marketing and advertising strategy development.
- Financial planning and budgeting.
- Strong communication and presentation skills.
- Understanding of brand positioning and messaging.
- Familiarity with distribution and logistics planning.
About the company
- https://www.gklassics.com
- 2 - 10 employees
- Apparel & fashion
At Gully Klassics, we believe that style and ambition go hand in hand. That's why we've created a luxury streetwear brand that's all about making a statement. Whether you're a go-getter, a trailblazer, or a dreamer, we want to help you look and feel your best as you chase your goals.
Our designs are unique and impactful, capturing the spirit of hustle and determination that defines our customers. We're passionate about quality and attention to detail, so you can trust that every piece in our collection is made with care and precision. From the materials we use to the way our clothing is constructed, we're committed to delivering nothing but the best. We know that fashion is about more than just looking good. It's about feeling confident and empowered, no matter what life throws your way. That's why we're dedicated to creating streetwear that not only turns heads but also elevates your lifestyle. So if you're ready to take your wardrobe to the next level, Gully Klassics is your brand.