The main goal of this project is to build a competitive landscape for Remitbee, a Canadian remittance company, and provide an analysis of the competitors in the Canadian remittance industry. This will involve several different steps for the students, including: 

1) Researching the Canadian remittance industry, RemitBee and it’s competitors. 

• Analyzing the strengths and weaknesses of the competitors, Identifying opportunities and threats in the industry. 
• Developing a comprehensive competitive landscape (products, promotions, fees etc.)  
• Providing an analysis of the competitive landscape. 

2) An analysis of advertisements, website information and any promotional materials that support the competitor’s brands and their identity including: 

• Who these materials address 
• What needs they address 
• How they expect consumers to learn about their product(s) 
• How they generate attention for their product or message 
• What types of appeals do they make (including message style & tone). 

3) An overview of how each brand uses consumer concepts (where relevant) such as: 

• Perception, Memory, Senses 
• Learning Theory 
• Self-Image, Social Self, Motivation 
• Moods, Emotions, Attitudes 
• Consumer Personality, Lifestyles, Values 
• Group influence 
• Demographics 
• Consumer Decision Making 
• Culture 

4) Recommendations on ways to effectively appeal to consumers and/or gain competitive advantage against your competitors via your understanding of consumer-based insights. 

By the end of the project, students should demonstrate: 

• Understanding of the Canadian remittance industry and its competitors. 
• Identification of the strengths and weaknesses of the competitors. 
• Identification of opportunities and threats in the industry. 
• Development of a comprehensive competitive landscape. 
• Analysis of the competitive landscape, product mix,  

Final deliverables should include: 

• An analysis and report of the competitive landscape. 
• Recommendations on ways to effectively appeal to consumers and/or gain competitive advantage against your competitors via your understanding of consumer-based insights.