Canadian Remittance Industry Competitive Landscape Analysis

The main goal of this project is to build a competitive landscape for Remitbee, a Canadian remittance company, and provide an analysis of the competitors in the Canadian remittance industry. This will involve several different steps for the students, including:  1) Researching the Canadian remittance industry, RemitBee and it’s competitors. Analyzing the strengths and weaknesses of the competitors, Identifying opportunities and threats in the industry. Developing a comprehensive competitive landscape (products, promotions, fees etc.)  Providing an analysis of the competitive landscape. 2) An analysis of advertisements, website information and any promotional materials that support the competitor’s brands and their identity including: Who these materials address What needs they address How they expect consumers to learn about their product(s) How they generate attention for their product or message What types of appeals do they make (including message style & tone).  3) An overview of how each brand uses consumer concepts (where relevant) such as:  Perception, Memory, Senses Learning Theory Self-Image, Social Self, Motivation Moods, Emotions, Attitudes Consumer Personality, Lifestyles, Values Group influence Demographics Consumer Decision Making Culture  4) Recommendations on ways to effectively appeal to consumers and/or gain competitive advantage against your competitors via your understanding of consumer-based insights.