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Top Authority Marketing
Winnipeg, Manitoba, Canada
KA
Digital Marketer
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Videography Lead generation Marketing strategy Social media marketing
Project scope
What is the main goal for this project?

The main goal for the project is to create new social media content to promote the brand of Top Authority Marketing. The videos should be simple but effective, using an explainer video format to tell a story using a voiceover. Students will script and record a professional voiceover, and edit videos to convey the company's message based on their social media goals.



This will involve several different steps for the students, including:


- Consulting with the project manager to understand the goals and messages for the social media videos.


- Creating a script for each voiceover and video.


- Recording the voiceovers for each video.


- Editing and producing the visual and audio components of each video.


What tasks will learners need to complete to achieve the project goal?


Tasks for learners to complete to achieve the project goal include:


- Script for each voiceover and video


- Recorded voiceovers for each video


- Edited and produced visual and audio components of each video



Final deliverables should include:


- A series of 3 to 5 social media videos that explain how Top Authority Marketing serves its clients and gives them an opportunity to connect with the company if they are interested in what they offer.


How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:


·     Who is the target audience for each video?

·     What important information needs to be included in each video?

·     Are there any specific editing techniques we want to be used?

·     Input on choices, problems or anything else the students might encounter.

·     What skills or technologies will help students to complete the project?


To complete this project, students can self-teach, but it is beneficial to be familiar with:


·     Video and media production.

·     Scripting.

·     Illustration.

·     Marketing.


Nice to haves:


Experience with iMovie, Final Cut Pro or other video editing software.


Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about this above as the project goes along.


What skills or technologies will help learners to complete the project?


Skills needed to successfully complete the project include:


- Video scripting and editing


- Voiceover recording


- Understanding of social media marketing and branding

About the company

Top Authority Marketing, is a premier destination for direct response and digital marketing solutions, coupled with cutting-edge A.I. automation and integration consulting. At Top Authority, we specialize in delivering comprehensive coaching, support, and state-of-the-art software to help businesses achieve their desired outcomes efficiently and effectively.

What sets us apart is our deep understanding that the landscape of marketing is rapidly evolving, with A.I. playing an increasingly pivotal role. We firmly believe that being informed about leveraging A.I. technology is crucial for success, whether you're entrusting professionals or taking the DIY approach.