Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to promote visibility of the J Healthcare Initiative organization in social media and search engines, create a marketing strategy, and establish a strong brand voice for the organization.
This will involve several different steps for the students, including:
- Researching the current online presence of the J Healthcare Initiative.
- Developing a social media marketing plan to increase visibility and engagement.
- Creating a search engine optimization (SEO) strategy to improve the organization's online visibility.
- Crafting a marketing strategy that aligns with the organization's mission and goals.
- Establishing a brand voice and guidelines for consistent messaging across all platforms.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive social media marketing plan.
- An SEO strategy to improve online visibility.
- A detailed marketing strategy aligned with the organization's mission and goals.
- Brand voice guidelines for consistent messaging.
Final deliverables:
- A final report including the developed marketing and branding strategies.
- A presentation explaining the strategies and their implementation.
- What is the main goal for this project?
-
The main goal for the project is to promote visibility of the J Healthcare Initiative organization in social media and search engines, create a marketing strategy, and establish a strong brand voice for the organization.
This will involve several different steps for the students, including:
- Researching the current online presence of the J Healthcare Initiative.
- Developing a social media marketing plan to increase visibility and engagement.
- Creating a search engine optimization (SEO) strategy to improve the organization's online visibility.
- Crafting a marketing strategy that aligns with the organization's mission and goals.
- Establishing a brand voice and guidelines for consistent messaging across all platforms.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive social media marketing plan.
- An SEO strategy to improve online visibility.
- A detailed marketing strategy aligned with the organization's mission and goals.
- Brand voice guidelines for consistent messaging.
Final deliverables:
- A final report including the developed marketing and branding strategies.
- A presentation explaining the strategies and their implementation.
- How will you support learners in completing the project?
-
- Access to our google analytics, We will also offer access to our content management system (CMS) and email marketing platform to facilitate hands-on learning experiences.
- To provide learners with real-world experience, we will grant them access to our organization's website analytics and social media data.
- Learners will have the opportunity to analyze real data, identify trends, and propose data-driven strategies for improvement.
- Time for weekly feedbacks and evaluations.
Supported causes
About the company
- https://www.j-initiative.org
- 51 - 200 employees
- Hospital, health, wellness & medical, Non-profit, philanthropic & civil society, Science, Academic association, Public relations & communications
J Healthcare Initiative is a registered Canadian non-profit organization consists of students, researchers, frontline workers, with a mission to advocate for expanded legal-prescription access to a range of regulated opioids and stimulants to reduce the harms associated with toxic, unregulated illegal drugs.