PROJECT SCOPE

We are seeking a passionate and enthusiastic Digital Content Creator/ SEO Intern to support our marketing team. The main responsibilities are copy-writing the website, writing blog posts and updating social media. This is a position for the right individual who wants to learn what it takes to reach the next level in writing, marketing and/or journalism.

During this internship, you will learn Shopify and SEO. You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed.

The intern should be prepared to:

• Assist in the building the brand and actively participate in the creation and execution of marketing campaigns
• Supports the Marketing team by creating and contributing content to the website
• Researching and developing content on topics covering fitness, workout products, health and wellness blog posts
• Develop proposals for potential marketing initiatives and other programs
• Building campaigns to generate business leads through email, digital ads, social media etc.
• Develop and implement a strategy to meet SEO goals
• Other responsibilities as required

Our Focus:

SEO strategy and Implementing improvements to our new shopify site. (www.propsathletics.ca, www.propsathletics.com)

We want to be found by people all over and the world and ideally be at the top on the first page of Google. We need to focus on improving our SEO ranking so that we generate more traffic and in revenue through search engines.

Students should be prepared to:

• Complete an SEO analysis on our website
• Conduct competitive keyword research
• Update our website with the best structure and elements for SEO. (provide content suggestions and recommendation to increase search visibility, increase our inbound traffic and optimize the customer journey, increase inbound leads)
• Develop an on-page and off-page SEO plan.
• Identify key metrics to track for success.
• Write content for the website

Search engine optimization (SEO):

• Complete an analysis of our web properties SEO status based on current best practices and optimization for search engines.
• Provide reports of high traffic pages based on keyword results and opportunities for pages that have potential of higher traffic with optimization.
• Determine which pages could be optimized for snippets, link building and other organic approaches to driving more traffic to our website(s). Need to ensure all images have descriptive tags.

Social & Digital marketing audit across all channels and platforms, analysis of paid and earned media, review and implementation of automated flows for retargeting consumer base. Producing continual reports and guiding AB testing to assist our brand to implement best practices and relevant industry improvements to our site and operations with the omnipresent goal of reaching wider audiences, conversion and retention.

- SEO (discussed above; technical, website content & internal/external linking)

-Paid Search (google, amazon, etc)

-Free & Paid Social (instagram & Facebook)

-email

- site flow, heat maps, UX and UI suggestions)

Other duties the student may complete could include: (indicate other duties as exemplified below)

• Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel)
• Content development, including social posts, blog posts, LinkedIn articles, and website copy.

We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email, Zoom

Primary contact: Lauren Siegal, Founder