Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company advertises hundreds of products online. We hope to revamp our email marketing to attract more customers and increase our sales.
We would like to work with students to design a new email marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, email marketing campaign goals and target market.
- Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
- Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
- Identifying metrics to monitor throughout the campaign.
Bonus steps in the process would also include:
- Identifying ways to personalize emails for customers based on market segmentation.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable email types and content
- Understanding of factors affecting emails’ effectiveness
- Identification of metrics to monitor the campaign’s success
Bonus steps would include:
- Recommending strategies to personalize emails
Final deliverables should include
- A 10-minute presentation
- A new and improved e-mail strategy
- What is the main goal for this project?
-
Our company advertises hundreds of products online. We hope to revamp our email marketing to attract more customers and increase our sales.
We would like to work with students to design a new email marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, email marketing campaign goals and target market.
- Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
- Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
- Identifying metrics to monitor throughout the campaign.
Bonus steps in the process would also include:
- Identifying ways to personalize emails for customers based on market segmentation.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable email types and content
- Understanding of factors affecting emails’ effectiveness
- Identification of metrics to monitor the campaign’s success
Bonus steps would include:
- Recommending strategies to personalize emails
Final deliverables should include
- A 10-minute presentation
- A new and improved e-mail strategy
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and email marketing
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://plasticfreepursuit.com
- 0 - 1 employees
- Consumer goods & services, Cosmetics & beauty, Environment, Retail, Sales
Welcome to Plastic Free Pursuit, your one-stop shop for all things Zero Waste. That means we’re all about saving our mama earth one product at a time; proving that you can have it all, without taking away from the earth.
We get it, starting a zero-waste lifestyle can feel daunting and like a whole lot of work. That’s why we’ve decided to step in and step up when it comes to switching to a zero-waste lifestyle. Each one of our products is specifically designed to offer trendy, affordable, and quality alternatives for everyday single-use items. We’re driven by a love for our planet, and a love for providing products that make a real change - as simple as that.