- Company website
- https://plasticfreepursuit.com
- Number of employees
- 0 - 1 employees
- Description
-
Welcome to Plastic Free Pursuit, your one-stop shop for all things Zero Waste. That means we’re all about saving our mama earth one product at a time; proving that you can have it all, without taking away from the earth.
We get it, starting a zero-waste lifestyle can feel daunting and like a whole lot of work. That’s why we’ve decided to step in and step up when it comes to switching to a zero-waste lifestyle. Each one of our products is specifically designed to offer trendy, affordable, and quality alternatives for everyday single-use items. We’re driven by a love for our planet, and a love for providing products that make a real change - as simple as that.
- Industries
- Consumer goods & services Cosmetics & beauty Environment Retail Sales
Recent projects
Email Marketing Campaign
Our company advertises hundreds of products online. We hope to revamp our email marketing to attract more customers and increase our sales.We would like to work with students to design a new email marketing campaign for our company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, email marketing campaign goals and target market.Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.Identifying metrics to monitor throughout the campaign.Bonus steps in the process would also include:Identifying ways to personalize emails for customers based on market segmentation.
SEO and Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.Bonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
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