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Desk Research Group
Toronto, Ontario, Canada
CH
Chris Hutchinson He / Him
CEO
Preferred learners
  • Anywhere
  • Academic experience
Categories
Business strategy Market research Competitive analysis Product or service launch Sales strategy Artificial intelligence
Skills
marketing strategies facility management target audience market analysis sales forecasting business planning financial forecasting customer service
Project scope
What is the main goal for this project?

The main goal for the project is to develop a detailed business plan for a start-up wellness facility in Malaga, Spain. The facility will consist of 3 main pillars - Spin, Yoga, and Cafe. Both the Spin and Yoga will host a unique and modern immersive experience unlike any traditional studio. The business plan should outline the market analysis, target audience, marketing strategy, financial projections, and operational plan for the start-up wellness facility.


What tasks will learners need to complete to achieve the project goal?


What tasks will learners need to complete to achieve the project goal?


- Conduct market analysis for the wellness industry in Malaga, Spain.


- Identify the target audience and their preferences for wellness activities.


- Develop a marketing strategy to promote the unique and modern immersive experience offered by the Spin and Yoga pillars.


- Create financial projections including sales forecasts, income projections, and expense budgets for the start-up wellness facility.


- Outline the operational plan including staffing, facility management, and customer experience.


- Present the business plan in a comprehensive report format with detailed analysis and recommendations for the start-up wellness facility.

How will you support learners in completing the project?

Learners will have direct access to the entrepreneurs behind this concept whom are established business owners and professionals. These professional have a proven track record, and hold professional designations. They will be available to extend guidance and feedback throughout the process.

About the company

Established in 2016, Desk Research Group is a trusted and innovative business consulting firm that specializes in providing strategic consulting, in-depth market research, project advisory, implementation and oversight. With our extensive experience and data-driven analysis, we assist businesses in making strategic decisions, optimizing operations, and identifying new market opportunities.