![Chris Hutchinson](/assets/covers/user/3-min-da54c99a8ccd64b68887e1d1cbc0544c7faa2227e9503c999448843d1ef9ad81.jpg)
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Toronto, Ontario, Canada
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Recent projects
![Desk Research Group](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/27160/avatar/small-7419235c68e6ef4dcfda41618ab5a168.png)
Business Plan for Start-Up Wellness Facility in Malaga, Spain
The main goal for the project is to develop a detailed business plan for a start-up wellness facility in Malaga, Spain. The facility will consist of 3 main pillars - Spin, Yoga, and Cafe. Both the Spin and Yoga will host a unique and modern immersive experience unlike any traditional studio. The business plan should outline the market analysis, target audience, marketing strategy, financial projections, and operational plan for the start-up wellness facility.
![Desk Research Group](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/27160/avatar/small-7419235c68e6ef4dcfda41618ab5a168.png)
Market Research App Development with AI Integration
The main goal for the project is to develop a new modern market research app enhanced with AI capabilities for Desk Research Group. The app will be utilized for primary research and will utilize AI to inform on correlations between primary and secondary research. Key components will include Sentiment Analysis, Image Recognition, Survey Automation, Competitor Analysis, Customer Segmentation, Market Trend Detection, Pattern Recognition, Market Synergy Matching, and Feedback Loop Integration.
![Desk Research Group](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/27160/avatar/small-7419235c68e6ef4dcfda41618ab5a168.png)
Social Media Strategy for Desk Research Group
The main goal for the project is to build a comprehensive social media plan with specific focus on LinkedIn to gain more followers, leads and increase sales. Additionally, the project will involve reviewing the current site for SEO and marketing success in relation to social media.This will involve several different steps for the students, including:- Conducting a thorough analysis of Desk Research Group's current social media presence and performance on LinkedIn.- Developing a comprehensive social media plan with specific strategies for increasing followers, generating leads, driving sales on LinkedIn, and establishing proven inbound and outbound sale strategies.- Implementing SEO and marketing best practices to optimize the company's website for social media success.- Creating a detailed report outlining the proposed social media plan for LinkedIn and recommendations for website optimization.