
Project scope
Categories
Market research Digital marketing Market expansion Marketing strategy Social media marketingSkills
target market brand management research market opportunities business expansion digital content delivery digital entertainment content ecosystemRoamlii is a digital command centre, supporting the end-to-end digital needs of small to medium sized Canadian tourism businesses...from Discovery & Promotion, to Lead & Inquiry Management, to Booking & Scheduling. As we evolve our own technology, and leverage strategic integrations, our focus is the holistic support and growth of the Canadian tourism industry. We're the first and only software company to create a powerful operational command centre for tourism businesses, and we aim to become the most useful platform for local and micro-tourism.
Existing platforms primarily showcase popular experiences, leaving much of the industry unsupported. Roamlii stands apart by championing and promoting smaller businesses, aiming for inclusivity across the diverse tourism landscape. In a world dominated by financially-driven algorithms and ads, travellers often miss out on lesser-known, but exceptional, experiences. Roamlii seeks to rectify this imbalance by offering a fairer representation, ensuring a broader discovery of brilliant destinations.
Roamlii’s mission is to revolutionize the current landscape of tourism platforms, advocating for fairness and a more comprehensive view of available travel experiences, while providing a full suite of promotional and lead management tools for its business partners, and a suite of discovery tools for its travellers.
The next epic in our developmental journey is called Roamlii Adventures. This epic will take Roamlii into new territory where we evolve our offerings into the B2C realm, with a direct to consumer experiential product.
Introducing Roamlii Adventures: A New Way to Explore
Roamlii Adventures is a fresh, tech-enabled take on the classic road trip—part scavenger hunt, part curated itinerary, and all adventure. Blending the charm of handcrafted travel with the ease of modern tech, we’ve reimagined how people explore.
Travellers unlock a self-guided series of surprise destinations, each revealed one pin at a time on an interactive digital map. Quirky landmarks, hidden gems, small-town eateries, and natural wonders—complete one stop to unveil the next. It’s the anticipation that makes the adventure magical.
Designed for day-trips in and around cities, Roamlii Adventures weaves together discovery, storytelling, and delight—powered by our platform and backed by the itinerary-building capabilities of Roamer AI. This isn’t just sightseeing—it’s slow travel with purpose. Fun, accessible, shareable, and scalable across Canada.
Roamlii Adventures marks our entry into experience-based tourism—an innovative product line built to attract travellers, connect communities, and unlock new pathways for growth.
Tasks & Activities for Learners
- Research local destinations: Unearth unique, lesser-known attractions in and around selected cities—such as murals, local eateries, scenic views, historical curiosities, and community landmarks.
- Curate themed routes: Create 2–3 Roamlii Adventures per city, each with a distinct theme and 4–6 surprise stops.
- Write traveller-friendly content: Draft short, engaging descriptions (50–100 words) for each stop, including helpful travel tips and fun facts.
- Map & validate locations: Verify coordinates (lat/long) for usability within our platform, so we can plot the stops on our digital map.
- Assess feasibility: Ensure each stop is accessible, open to the public, and safe for self-guided travel. Document important information, such as wheel chair accessibility, family friendliness, pet friendly (dogs on leash), washrooms, etc.
- Suggest titles and summary blurbs: Craft compelling names and one-paragraph summaries for each adventure.
Bonus steps in the process would also include:
- Build a catalogue of adventures and/or experiences to review further down the road
Deliverables
- 20–25 completed Roamlii Adventures, including:
- A unique title and 1-paragraph summary
- 4–6 stops per adventure (enough to fill a day, about 5 to 6 hours, including travel time), with write-ups and coordinates
- Digital map entries for each stop
- A final reflective summary outlining research strategies and key insights
Target Cities
Learners will focus on a selection of the following cities:
- Saskatoon
- Regina
- Calgary
- Edmonton
- Vancouver
- Victoria
- Winnipeg
- Ottawa
- Toronto
- Halifax
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Roamlii is a digital command centre, supporting the end-to-end digital needs of small to medium sized Canadian tourism businesses...from Discovery & Promotion, to Lead & Inquiry Management, to (soon) Booking & Scheduling. As we evolve our own technology, and leverage strategic integrations, our focus is the holistic support and growth of the Canadian tourism industry. We're the first and only software company to create a powerful operational command centre for tourism businesses, and we aim to become the most useful platform for local and micro-tourism.
Existing platforms primarily showcase popular experiences, leaving much of the industry unsupported. Roamlii stands apart by championing and promoting smaller businesses, aiming for inclusivity across the diverse tourism landscape. In a world dominated by financially-driven algorithms and ads, travellers often miss out on lesser-known, but exceptional, experiences. Roamlii seeks to rectify this imbalance by offering a fairer representation, ensuring a broader discovery of brilliant destinations.
Roamlii’s mission is to revolutionize the current landscape of tourism platforms, advocating for fairness and a more comprehensive view of available travel experiences, while providing a full suite of promotional and lead management tools for its business partners, and a suite of discovery tools for its travellers.