Project scope
Categories
Communications Competitive analysis Digital marketing Marketing strategy Marketing analyticsSkills
strategic planning customer engagement competitive analysis marketing content creation key performance indicators (kpis) digital marketing social media analytics innovationACT By Vidal is seeking to enhance its digital marketing strategy to increase brand visibility and customer engagement. The project involves a comprehensive review of the current digital marketing efforts, including social media, email campaigns, and website content. The goal is to identify strengths and areas for improvement, and to develop actionable recommendations that align with the company's objectives. Learners will apply their classroom knowledge of digital marketing principles, analytics, and content creation to assess the effectiveness of existing strategies. The project will focus on creating a cohesive digital marketing plan that leverages current trends and technologies to optimize ACT By Vidal's online presence. Tasks include analyzing digital marketing metrics, evaluating competitor strategies, and proposing innovative solutions to enhance customer interaction and conversion rates.
The deliverables for this project include a detailed report outlining the findings from the digital marketing review, along with a strategic plan that includes specific recommendations for improvement. Additionally, learners will create a presentation summarizing their analysis and proposed strategies. The report should cover key performance indicators, competitor analysis, and a roadmap for implementing the recommended changes. The presentation will be delivered to ACT By Vidal's marketing team, providing clear insights and actionable steps to enhance their digital marketing efforts.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Representation
Diversity and inclusion
Categories highlighting this company’s ownership and values
Minority-Owned Women-Owned BIPOC-Owned Small Business Social Enterprise Community-FocusedAffirming Community Together (ACT) by Vidal is located on the traditional land of the Semiahmoo, Katzie, Kwikwetlem, Kwantlen, Qayqayt, and Tsawwassen First Nations, also known as Surrey, BC. Since 2013, we have worked with nonprofit organizations, corporate organizations, small businesses, and post-secondary institutions, to deliver speaking engagements, training & coaching sessions as well as inclusive community building events. Our mission is to build inclusive spaces, empower communities, and foster meaningful change.
At ACT by Vidal, we are dedicated to:
Inclusive Leadership & Life Coaching: I provide a judgment-free zone for leaders to explore their EDI journey. Through curiosity and metaphor, I empower them to create inclusive environments where everyone can thrive.
Speaking Engagements: With a distinct perspective on leadership and social justice, I sit on panels and deliver engaging talks that promote inclusion and community building, ensuring every participant feels valued.
Equity, Diversity, and Inclusion (EDI) Training: Our dynamic training sessions address the unique challenges organizations face, helping them cultivate environments where all voices are heard and valued.
Phenomenal Black Women Networking & Social: This annual event creates a space for connection, inspiration, and support among Black women, fostering community building and professional growth.
Together, we bring people together through innovative, fun, and engaging sessions that foster deeper connections and lasting change.
Our Mission:
At Affirming Community Together, we are committed to:
Building inclusive spaces where everyone feels seen, heard, and valued.
Advocating for meaningful change by addressing institutional challenges and fostering authentic connections.
Empowering communities to thrive through clear communication, compassion, and heart-centered leadership.
Our Vision:
Vision Statement for Affirming Community Together (ACT) by Vidal
Empower and inspire leaders to embrace boldness, confidence, care, and compassion.
Cultivate inclusive spaces where every voice is valued and individuals discover their own power.
Foster authentic connections that drive meaningful change through kindness and create a lasting impact on humanity while building more inclusive communities.
Our Motto:
“Empower, inspire, and motivate leaders to move with boldness, confidence, care and compassion”