Project scope
Categories
Communications Market research Digital marketingSkills
target audience communication youtube channels marketing channel partnership influencing skills research digital marketing rehabilitationSportGrips, a leading company in fitness and rehabilitation products, has recently redesigned its signature product, the Revolution 2.0. The goal of this project is to enhance the product's market visibility by leveraging the influence of YouTube channels that specialize in fitness and rehabilitation product reviews. Learners will identify and evaluate YouTube channels that align with SportGrips' brand and target audience. The project involves researching potential channels, analyzing their audience demographics, and assessing their engagement levels. The team will then develop a strategy to approach these channels and propose collaboration opportunities to spotlight and review the Revolution 2.0. This project allows learners to apply marketing and communication skills acquired in the classroom to real-world scenarios, focusing on digital marketing and influencer partnerships.
The deliverables for this project include a comprehensive list of potential YouTube channels with detailed profiles, including audience demographics and engagement metrics. Additionally, the team will create a strategic outreach plan, including personalized communication templates to initiate partnerships. A final report summarizing the research findings, proposed strategies, and expected outcomes will be submitted. This project will culminate in a presentation to SportGrips, outlining the proposed partnerships and anticipated benefits for the Revolution 2.0 product launch.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
SportGrips has a long, storied history dating back to 1979. An arborist from Illinois, Chris Neiman often had to climb up poles and trees for his job as a logger. His grip was so strong from his occupation that his colleagues were impressed and frequently asked him how they could improve their own grip strength. This sparked a conversation during a beer drinking session on improving forearm and grip strength, leading Chris to the beginnings of what would eventually become The SideWinder. After hundreds of failed iterations, Chris having other priorities, put the project away until 2006. Over the decades since, the product evolved from a simple grip trainer into what we now call the SideWinder Revolution.
Over the years, the Revolution design evolved. The first model (on the left) was built in 1979, and it was gradually improved upon (middle) until it became the Revolution (right) in the 2010s. Chris spent years perfecting the design, adding features like variable resistance and spring-based technology, which set the SideWinder apart from other grip trainers.
In 2023, Chris was ready to retire and was seeking a partnership that could take over the company who shared in his vision.
Our connection to SportGrips started in 2015, when Marty Rolnick, a fitness enthusiast, discovered the Revolution and shared it with his son Nick, a physical therapist. Impressed by its durability and effectiveness and dissimilarity to anything else on the market, Nick started using it with his patients, and the rest is history.
Today, Marty and Nick are proud to carry on this legacy with the Revolution 2.0, featuring improved knurling and enhanced internal mechanisms to further elevate your grip strength training. We also proudly hold the five patents originally held by Chris, all related to this innovative design.
The Revolution 2.0 is a grip and forearm strengthening device designed for anyone and everyone who is looking to enhance and improve their grip strength.
The journey continues with the same passion and dedication that started over 40 years ago!