Digital Marketing & Influencer Strategy for SportGrips Revolution 2.0

SportGrips, a leading company in fitness and rehabilitation products, has recently redesigned its signature product, the Revolution 2.0. The goal of this project is to enhance the product's market visibility by leveraging the influence of YouTube channels that specialize in fitness and rehabilitation product reviews. Learners will identify and evaluate YouTube channels that align with SportGrips' brand and target audience. The project involves researching potential channels, analyzing their audience demographics, and assessing their engagement levels. The team will then develop a strategy to approach these channels and propose collaboration opportunities to spotlight and review the Revolution 2.0. This project allows learners to apply marketing and communication skills acquired in the classroom to real-world scenarios, focusing on digital marketing and influencer partnerships.