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AKTOK Inc
Charlottetown, Prince Edward Island, Canada
AB
Marketing Manager
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Videography Creative writing Marketing strategy Social media marketing Media
Project scope
What is the main goal for this project?

We're Aktok Inc. passionate about helping Canadian businesses of all sizes thrive in today's competitive landscape. That's why we offer a powerful combination of CRM software and AI-powered chatbots designed to streamline operations and boost sales.


To create valuable content that resonates with Canadian businesses, we're collaborating with talented students. Students will gain valuable marketing experience by:

  • Creating Compelling Content: Students will recommend and draft blog posts aligned with your content plan, covering topics like CRM benefits, chatbot comparisons, and Google Sheets tutorials specifically for Canadian audiences.
  • Refining for Success: Students will revise blog posts based on our feedback that will be visible both in Google SERP and AI extensions like Bing.


Bonus: Marketing Expertise

High-performing students will have the opportunity to develop recommendations for promoting their personal brand, potentially including social media strategies and influencer partnerships.


Join us in empowering Canadian businesses!

What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our goals, target market, products and services
  • Recommendation of blog post topics
  • Drafts for relevant blog posts
  • Revisions of blog posts

Bonus steps would include:

  • Recommending blog marketing strategies

Final deliverables should include

  • 2500-word blog posts (not AI-written).


Our content plan prioritizes the unique needs and challenges faced by Canadian businesses. Here's a glimpse of what you can expect:

  • Transactional Blog Posts: CRM Tools, Chatbot Alternatives, and How Digital Transformation Can Benefit Business. We'll cover topics like "How to choose CRM (Canada Focus)" and "The Benefits of Using a Chatbot for Customer Service."
  • Actionable How-To Guides: Get step-by-step instructions on tasks like setting up a free CRM or building a chatbot without coding.
  • Inspiring Case Studies: Discover real-world examples of Canadian companies that have achieved success with CRMs and chatbots.


We'll optimize all content for search engines to ensure your website ranks high for relevant keywords searched by Canadian businesses.

Additionally:

  • We'll showcase success stories of Canadian businesses using our solutions.
  • We may explore partnerships with Canadian influencers or businesses to promote your content.
  • Our website and content will be mobile-friendly for easy access on any device.
  • We'll consider offering French-language content to reach a wider audience.


How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our goals, target market, products and services
  • Input on choices, problems or anything else the students might encounter
  • Show their experience and expertise on different platforms
  • Get professional brand strategy on LinkedIn and YouTube
  • Understand the SAAS owner challenges and work with the biggest clients
What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • SEO Blogging (SAAS, B2B) and video marketing (production)


Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

Supported causes
Industry, innovation and infrastructure
About the company

Introducing Aktok, your all-in-one website assistant designed for CanaDA businesses and startups of all stripes. User-friendly and packed with must-have features, Aktok delivers unbeatable value at a wallet-friendly price point.

Working day is over and there's no one to serve the customers. Digital-assistant works 24/7, neither days-off nor holidays. It answers standard questions on the website and, if necessary, connects the operator to the dialogue. Chat-bots reduce the response time, remove the negative of the users, increase the effectiveness of the customer support department. Real time track the actions of each particular website user. Use all the data from the chat. View all the important indicators on a control panel and apply them for more efficient client service. Get tagged data automatically.