Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to develop a comprehensive marketing strategy for My Breast Day Inc.'s web application and mobile app. This strategy should support women with early detection and post-diagnosis The strategy should focus on reaching the target audience effectively and raising awareness about the digital assistant for breast cancer patients.
This will involve several different steps for the students, including:
- Conducting market research to understand the target audience and their needs.
- Developing a branding and messaging strategy to effectively communicate the benefits of the web application and mobile app.
- Creating a digital marketing plan that includes social media, content marketing, and search engine optimization.
- Designing a user acquisition strategy to increase the number of women using the application.
- Developing a customer retention plan to ensure ongoing engagement with the app.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following tasks:
- Market research report outlining the target audience and their needs.
- Branding and messaging strategy document.
- Digital marketing plan with specific tactics and channels outlined.
- User acquisition strategy with measurable goals and KPIs.
- Customer retention plan with strategies for ongoing engagement.
Final deliverables should include:
- A comprehensive marketing strategy document that encompasses all deliverables.
- Presentation outlining the key findings and recommendations.
- What is the main goal for this project?
-
The main goal for the project is to develop a comprehensive marketing strategy for My Breast Day Inc.'s web application and mobile app. This strategy should support women with early detection and post-diagnosis The strategy should focus on reaching the target audience effectively and raising awareness about the digital assistant for breast cancer patients.
This will involve several different steps for the students, including:
- Conducting market research to understand the target audience and their needs.
- Developing a branding and messaging strategy to effectively communicate the benefits of the web application and mobile app.
- Creating a digital marketing plan that includes social media, content marketing, and search engine optimization.
- Designing a user acquisition strategy to increase the number of women using the application.
- Developing a customer retention plan to ensure ongoing engagement with the app.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following tasks:
- Market research report outlining the target audience and their needs.
- Branding and messaging strategy document.
- Digital marketing plan with specific tactics and channels outlined.
- User acquisition strategy with measurable goals and KPIs.
- Customer retention plan with strategies for ongoing engagement.
Final deliverables should include:
- A comprehensive marketing strategy document that encompasses all deliverables.
- Presentation outlining the key findings and recommendations.
- How will you support learners in completing the project?
-
Dedicated Staff Time:
- Weekly check-ins to track progress, address challenges, and ensure alignment with learning objectives.
Hands-On Experience with Real Campaigns:
- Opportunity to work on live digital marketing campaigns, gaining practical experience in areas such as social media marketing, email marketing, and SEO.
- Responsibilities could include creating content, analyzing campaign performance, and assisting in strategy development.
Project-Specific Support:
- Providing a clear project brief with defined goals and objectives.
- Ensuring the student has a supportive environment to ask questions, seek feedback, and explore creative solutions.
Access to our tools and platforms.
Letter of Reference for email or LinkedIn.
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market research and analysis.
- Branding and messaging strategy development.
- Digital marketing tactics and channels.
- User acquisition and retention strategies.
- Presentation and communication skills.
Nice to haves for students include:
- Experience with healthcare or women-focused marketing.
- Knowledge of breast cancer treatment and patient support.
Supported causes
About the company
- https://Mybreastday.com
- 2 - 10 employees
- Hospital, health, wellness & medical, Technology, Education
Tech- Start Up, Digital Assistant for Breast Cancer patients, pre and post diagnosis. We are a web application and soon to be mobile application that can support the tracking of breast health for early detection of women and men. If diagnosed we offer organizational support for your Health Care treatment plan.