Development of a Comprehensive U.S. Database for the 'My Breast Day' App

The main goal for the project is to create a comprehensive database that includes emotional support services and related products available across the United States, specifically tailored for breast cancer patients. This database will be integrated into the 'My Breast Day' app's technology, enabling users to easily locate and access these resources based on their geographic location.

Marketing Research for My Breast Day Inc.

The main goal for the project is to conduct marketing research to support the launch of a new digital product for My Breast Day Inc. The project will involve tasks such as survey writing, developing a focus group guide, conducting interviews, data analysis, report writing, and creating a presentation. The focus will be on targeting and segmentation, branding strategies, and consumer research for the social enterprise that supports women pre and post cancer diagnosis in rural and indigenous communities.

Lean Startup Business Strategy Development

Our team has noticed that our product development and operational processes are not as efficient as they have the potential to be. We want to simplify these processes to make them more “lean” in order to make them less costly and more adaptable to customer feedback at a fast pace. In this project, students will focus on evaluating our operations and identifying internal issues that are causing processes to be too timely or costly. Mapping out operational processes using Business Process Model Notation and notation (BPMN), and evaluating each step and the resources it consumes.Identifying bottlenecks in our operational processes.Researching solutions to each unique problem identified in the mapping process.Creating a proposal with recommendations for improvements and an implementation plan for how we would incorporate the solutions.Creating a second BPMN model of operational processes with the proposed solution(s).

Financial Business Plan

We are excited to be launching a new business, (name of business and brief description of what the company will do). With any launch, having a financial plan is one of the keys to success, and we would like to involve students in creating one for our new venture.This will involve several different steps for the students, including:Learning about our business strategy from various employees to become familiar with our goals, mission, and products.Creating forecasts using Excel (or another financial software) for sales in the first year of operation as well as an income projection (conservative and aggressive).Working with our team to develop an expense budget.Conducting a break-even analysis timeline using financial projections.Reporting on projected assets and liabilities.Including visual comparisons such as graphs and charts to show the differences between the conservative and aggressive income projection.