Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Zuka is a Fashion Inspired Audio Electronics Brand company that is using its products and platform to help create Students, youths and young adults entrepreneurs via its ZEP(Zuka Entrepreneurship Program)
We want students to help us build a marketing plan to attract and engage our target market by partnering up with a Top Bank, preferably ScotiaBank Canada and Bank of America USA.
Gist: ZEP members open bank account and gets a free Zuka product. TBD.
This will involve several different steps for the students, including:
- Familiarizing themselves with our current marketing goals and strategies.
- Researching how customers perceive our brand and marketing.
- Recommending new channels we should use for promotion.
- Identifying an appropriate budget for advertising.
- Plan should be specific to top 5 banks and can be tailored to US banks as well
Bonus steps in the process would also include:
- Recommending updates to our messaging that can better explain our value proposition.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our marketing goals and strategies
- Identify the right Bank to partner up with Zuka's ZEP program
- Highlight all the benefits to the Bank
- Understanding of customer perceptions of our brand
- Recommendations for new promotion channels
- Identification of an advertising budget
Bonus steps would include:
- Updating our messaging
Final deliverables should include
- A final report.
- What is the main goal for this project?
-
Zuka is a Fashion Inspired Audio Electronics Brand company that is using its products and platform to help create Students, youths and young adults entrepreneurs via its ZEP(Zuka Entrepreneurship Program)
We want students to help us build a marketing plan to attract and engage our target market by partnering up with a Top Bank, preferably ScotiaBank Canada and Bank of America USA.
Gist: ZEP members open bank account and gets a free Zuka product. TBD.
This will involve several different steps for the students, including:
- Familiarizing themselves with our current marketing goals and strategies.
- Researching how customers perceive our brand and marketing.
- Recommending new channels we should use for promotion.
- Identifying an appropriate budget for advertising.
- Plan should be specific to top 5 banks and can be tailored to US banks as well
Bonus steps in the process would also include:
- Recommending updates to our messaging that can better explain our value proposition.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our marketing goals and strategies
- Identify the right Bank to partner up with Zuka's ZEP program
- Highlight all the benefits to the Bank
- Understanding of customer perceptions of our brand
- Recommendations for new promotion channels
- Identification of an advertising budget
Bonus steps would include:
- Updating our messaging
Final deliverables should include
- A final report.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current marketing ideas
- Input on choices, problems or anything else the students might encounter.
- Weekly Calls
About the company
- https://myzuka.ca
- 2 - 10 employees
- Retail, Entertainment, Manufacturing, Technology, Marketing & advertising
Zuka Sound Inc., operating as 'ZUKA' is a profit for purpose fashion inspired brand company that is positioning itself to disrupt the entire audio electronics industry via its never before seen product design and quality, premium in studio/concert feel sound and very reasonable pricing. Our ZEP(Zuka Entrepreneurship Program) is our very ambitious global initiative to use our brand and products to offer youths and young adults opportunities to also join us and create wealth for themselves and families. The ZUKA business model is membership base because we want to create and establish a solid community that will educate and support marginalized people. If ZUKA profits so do our membership. PEROD!!