Marketing Plan

Zuka is a Fashion Inspired Audio Electronics Brand company that is using its products and platform to help create Students, youths and young adults entrepreneurs via its ZEP(Zuka Entrepreneurship Program)We want students to help us build a marketing plan to attract and engage our target market by partnering up with a Top Bank, preferably ScotiaBank Canada and Bank of America USA.Gist: ZEP members open bank account and gets a free Zuka product. TBD.This will involve several different steps for the students, including:Familiarizing themselves with our current marketing goals and strategies.Researching how customers perceive our brand and marketing.Recommending new channels we should use for promotion.Identifying an appropriate budget for advertising.Plan should be specific to top 5 banks and can be tailored to US banks as wellBonus steps in the process would also include:Recommending updates to our messaging that can better explain our value proposition.

Blogging

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing.We would like to collaborate with students to create blog posts that drive more traffic to our website.This will involve several different steps for the students, including:Familiarizing themselves with our goals, target market, products and services.Effectively relaying our Brand's purpose regarding our Social initiative ZEP (Zuka Entrepreneurship Program)Recommending topics for our blog posts.Drafting blog posts relevant to our business.Revising blog posts based on feedback.Bonus steps in the process would also include:Recommending ways to market our blog.

Social Media Manager for Zuka Sound Inc.

The main goal for the project is to effectively manage Zuka Sound Inc.'s social media platforms in order to drive sales and awareness to the brand. This will involve several different steps for the social media manager, including:- Developing a social media content calendar that aligns with the company's brand and marketing goals.- Creating engaging and shareable social media content, including graphics, videos, and written posts.- Monitoring and responding to comments and messages on social media platforms.- Analyzing social media metrics and using the data to optimize future content and strategies.- Collaborating with the marketing team to ensure social media efforts align with overall marketing campaigns and initiatives.

Social Media Manager for Zuka Sound Inc.

The main goal for the project is to effectively manage Zuka Sound Inc.'s social media platforms in order to drive sales and awareness to the brand. This will involve several different steps for the social media manager, including:- Developing a social media content calendar that aligns with the company's brand and marketing goals.- Creating engaging and shareable social media content, including graphics, videos, and written posts.- Monitoring and responding to comments and messages on social media platforms.- Analyzing social media metrics and using the data to optimize future content and strategies.- Collaborating with the marketing team to ensure social media efforts align with overall marketing campaigns and initiatives.