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City Test Prep (CTP)
San Francisco, California, United States
Preferred learners
  • Anywhere
  • Academic experience
Categories
Digital marketing Lead generation Social media marketing Marketing analytics Information technology
Project scope
What is the main goal for this project?

Our team is looking for a business development and social media marketing support to help us increase followers, brand awareness and sales

This is for one of three different sites:

https://citytestprep.com - a test preparation company

https://mindflowspeedreading.com - an online mindful speed reading platform for test takers and students

https://mbawaves.com - a weekly vid-cast about applying to business school programs. Broadcast on LinkedIn Live, Facebook Live and YouTube. We've been active over a year.

Projects could include:

- Reaching out to potential guests, business partners, colleagues, consumers,

- A strategy document to outline and deploy

  • Social media strategies
  • Increase the number of followers/likes and shares
  • Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site

- Creating engaging content for prominent social media initiatives (we have a graphic designer though some design may be required using templates)

What tasks will learners need to complete to achieve the project goal?

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • Being the top-ranked result for the keywords speed reading for high stakes tests, mindful test-taking,

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • Our goal is to obtain more followers some of whom will convert into our service-based and product businesses.
How will you support learners in completing the project?

We work as a team. Feedback, structure, and strategy. The intern(s) also do the work on their own and report back.

What skills or technologies will help learners to complete the project?

This is a great project for students to demonstrate their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Graphic design/use of Canva useful.

About the company

CTP is a full-service test preparation company disrupting the education space by combining holistic and mindful modalities with content mastery and best methods in test-taking. With offices based in NYC and The San Francisco Bay Area. We serve each student individually, with clients in middle through the medical school. Our holistic and mindful techniques help students to regulate the emotions that emerge when in a high-stakes, pressure-filled experience. These methods support comprehensive learning, improve performance, and lead to top scores. MindFlow is our mindful speed-reading module, that we offer in-person and online. Simply put, CTP is to students what sports psychologists and trainers are to high performing athletes. Other things we're involved in:MBA Waves a weekly LinkedIn Live program for business school hopefuls and our online platform, MindFlow Speed Reading. citytestprep.com, mindflowspeedreading.com and mbawaves.com