Marketing & Social Media Strategy: EdTech, VidCast &/or Test Prep Biz

Our team is looking for a business development and social media marketing support to help us increase followers, brand awareness and salesThis is for one of three different sites:https://citytestprep.com - a test preparation company https://mindflowspeedreading.com - an online mindful speed reading platform for test takers and studentshttps://mbawaves.com - a weekly vid-cast about applying to business school programs. Broadcast on LinkedIn Live, Facebook Live and YouTube. We've been active over a year.Projects could include: - Reaching out to potential guests, business partners, colleagues, consumers, - A strategy document to outline and deploySocial media strategies Increase the number of followers/likes and sharesContent Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site - Creating engaging content for prominent social media initiatives (we have a graphic designer though some design may be required using templates)

Visual Design: Graphics/Video/Animation

DESCRIPTIONWe are a full service education company disrupting the space by combining holistic and mindful modalities with academic study and test preparation. With offices based in NYC and The San Francisco Bay Area, we're seeking emerging artists/practicioners and thoughtful interns who would like to create any of the following: videos, photos, sound work, animations, graphic design, marketing materials and/or help develop these new projects, upgrading current ones, and creating branding/marketing videos.We are monitoring 3 brands: https://mindflowspeedreading.comhttps://citytestprep.com (undergoing new branding)https://mbawaves.comMinimum duration: 3 monthsNumber of positions available - 3

Virtual Internship Opportunity: Marketing

Positions available: 3Our organization is able to offer a virtual internship opportunity for 3 marketing students or teams.The project can either be completed by a group, or the different parts will be split into multiple projects.Intern(s) primary focus will be on our online mindful speed reading platform, MindFlow, They will support with:INTERN 1: Branding - Conduct a full competitive landscape assessment; define MindFlow's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.Marketing Communications - Create and tweak current advertising and PR materials; create an integrated marketing campaign; create/anticipate branding campaign for different markets the product serves (B2B - email campaign through active campaign (tutoring/test prep companies, tutors, education organizations, allied professionals, etc..)Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for MindFlow product segmentations (professionals, parents, students); conduct customer surveys and/or focus groups to gain insights into the perceptions and behaviors of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging.INTERN 2: Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.Prospecting Strategy - Implement better prospecting that increases conversion rates and boosts our sales team's performance. Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Optimize online presence ie. YouTubeINTERN 3: Strategic Social Media Marketing - Conduct audit of our competitors' social media and communication; develop and implement our strategies for online presence to increase engagement; create a content calendar; creating useable social media and blog posts (working with designers.)Our goal at the end of this experience is to help us: Market Research - Gain a better understanding of our target markets and ensure we are optimally positioned and our product and pricing aligns with our target sectors/customer.Public Relations - Effectively communicate our brand's story and mission to a broad audience including various venues online: social media (FB, LinkedIn, IG), media outlets, guest blogs, articles, youTube, podcasts, etc.Prospecting Strategy - Implement better prospecting that increases conversion rates and boost our sales team's performance.SEO Strategy & Recommendations - Generate more traffic and revenue through search engines; Use of analytics to tweak process.Strategic Social Media Marketing - Improve our online presence, reach more customers, and effectively promote our brand through compelling content.Other duties the student may complete could include: Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using Asana, Google Sheets, Excel, activecampaign.comOngoing data analysis with users through email communication.Content development, including social and blog posts, LinkedIn articles, and website copy.Brainstorming more product development/new material for users.Communication with our virtual intern(s) include: (Asana, text, email, weekly zoom meetings).Primary contact: Bara Sapir, CEO, MindFlow PrincipalSecondary contact: Alan Brown, Business Manager

Virtual Internship Opportunity: Writing and Communications

Number of Individual Positions Available: 1 - 3The primary focus for the student will be: writing and editing blogs, articles, copy to use in our PR materials, etc..Our goal at the end of this experience is: to have stream lined messagingOther duties the student may complete could include: Optimize YouTubeWrite Press ReleasesContent Copy (web, blogs, articles)LettersRequirementsMust have a passion for the written word, and the ability and desire to translate that drive into highly clear effective writing.You'll typically be writing about topics of wellness, education, psychology, and various tests, testing and study methods.Virtual - high speed wifi idealWe will plan to communicate with our virtual intern twice a week, and as needed: email, text, and zoomStudent's primary contact: Bara Sapir, CEO