Grandma's House of Hope is seeking to enhance its recognition and reputation within the community through a targeted communications campaign. The goal is to engage diverse audiences using strategic thinking and creative storytelling. The project involves assisting in developing a comprehensive communication plan that leverages multiple channels such as social media, newsletters, and local events. The team will analyze current communication strategies, identify key audience segments, and create compelling narratives that resonate with these groups. By increasing awareness and support, the project aims to strengthen community ties and foster greater individual and community involvement with Grandma's House of Hope.

The project deliverables include a detailed communication plan outlining strategies for engaging diverse audiences.

• Assist in implementing the annual communication plan including marketing calendar, fundraising campaigns and marketing materials.
• Build awareness and engagement. 
• Web management including weekly updates, monthly fundraising campaigns, monthly page creation.
• Create marketing/promotions campaigns that include print, emails, and events that increase awareness and revenue.
• Email strategy, bi-weekly blasts, email acquisition campaigns.
• Work with the Development Team to write/edit clear and compelling communications for website, socials, press releases,  and print.
• Graphic design (digital and print) for ads, banners, campaigns, brochures, invitations, website, flyers, etc.
• Assist in data entry and maintaining software and databases.

Additionally, a report evaluating the effectiveness of current communication efforts and recommendations for improvement will be provided. These deliverables will collectively aim to elevate Grandma's House of Hope's presence in the community and increase support.