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FreshFind
Toronto, Ontario, Canada
MM
Employer
(46)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Training & development Communications Search engine optimization Community engagement Copy writing
Project scope
What is the main goal for this project?

The main goal is to craft a series of insightful, informative blog posts tailored for new entrepreneurs and creators. These posts will aim to guide, inspire, and educate this audience on various aspects of starting and growing their businesses. The content will be featured on FreshFind's learning portal (https://learn.freshfind.ca/), serving as a valuable resource for people looking to start a business from home or grow their existing local business.

What tasks will learners need to complete to achieve the project goal?

The project addresses the need for accessible, practical, and motivational content for new entrepreneurs and creators. Learners will produce blog posts that cover a range of topics, from foundational business principles to innovative growth strategies and personal experiences. The expected outcome is a rich, educational blog that becomes a go-to resource for aspiring business owners and creative professionals, fostering a supportive learning community on the FreshFind platform.


  1. Target Audience Research: Understanding the needs, challenges, and interests of new entrepreneurs and creators.
  2. Content Strategy Development: Crafting a content plan that addresses key topics relevant to the target audience.
  3. Blog Writing and Editing: Creating engaging, informative, and relatable blog posts.
  4. SEO Implementation: Using SEO strategies to ensure content is easily discoverable by the target audience.
  5. Feedback Integration: Incorporating reader feedback to refine and improve future content.
  6. Consistency in Publishing: Ensuring a regular schedule of high-quality blog posts.
  7. Engagement Analysis: Using analytics to monitor engagement and adapt strategies accordingly.


How will you support learners in completing the project?

You will work closely with the project lead who is supervising and available for questions. This will also include occasional progress meetings where adjustments to your tasks and duties can be made if necessary.

What skills or technologies will help learners to complete the project?

This is a great project for students to prove their journalism, copy writing, and marketing skills to future employers, as the impact of their work on this project can be easily measured and communicated.


We will be using a variety of tools, including Discord, Notion, Wordpress, Yoast, ChatGPT, Bard, MidJourney, Stable Diffusion, Jasper AI, Intagram, Facebook, Tiktok, Linkedin, and others.


Some helpful skills to succeed in this role which should be developed alongside your work with us include:


  • Writing and Editing Skills: Essential for creating compelling blog content.
  • SEO Knowledge: Understanding of SEO principles to optimize content for search engines.
  • Research Skills: Ability to find and validate relevant information and trends.
  • Social Media Savvy: Skills in using platforms like Facebook, Instagram, and Twitter for content promotion.
  • Analytical Skills: Proficiency in interpreting data from analytics tools.
  • Content Management Systems: Familiarity with platforms like WordPress for blog publishing.
  • Graphic Design Tools: Basic skills in tools like Canva for creating visuals.


Supported causes
Sustainable cities and communities
About the company
  • https://freshfind.ca/
  • 2 - 10 employees
  • Food & beverage, Technology, Marketing & advertising, Trade & international business, Travel & tourism

FreshFind is the future of local commerce. We connect consumers with fresh, unique and local products made by individuals and small businesses near them. We carry every day goods including fresh produce, baked goods, drinks, crafts and artisanal goods. Our easy to use tools enable individuals and businesses to manage and grow their operations in collaboration with other players in the ecosystem.