GoSili, SGM LLC is looking to enhance its presence on TikTok, a platform known for its dynamic and engaging content. The project aims to develop a comprehensive content strategy that aligns with GoSili's brand values and objectives. The primary goal is to create engaging TikTok content that resonates with the target audience, increases brand visibility, and drives growth in the Shop section. This project will provide learners with the opportunity to apply their knowledge of social media marketing, content creation, and data analysis. The team will be tasked with researching current TikTok trends, understanding GoSili's brand identity, and crafting a series of content pieces that can be scheduled over a period of time. Additionally, learners will analyze engagement metrics to assess the effectiveness of the content strategy and make data-driven recommendations for future campaigns.

The project deliverables will include a detailed content calendar for TikTok, featuring at least ten planned posts with descriptions and hashtags. Learners will also provide a report analyzing the performance of each post, including metrics such as views, likes, shares, and comments. The final deliverable will be a presentation summarizing the content strategy, key findings from the data analysis, and recommendations for optimizing future TikTok campaigns. This comprehensive approach ensures that learners gain practical experience in both content creation and data-driven decision-making.