To design, develop and optimize an appropriate SEO strategy for Trinsic Optics website that will increase relevant traffic from potential clients and consumers on major search engines.

Students will:

• Review existing site, determine effective SEO strategies
• Conduct keyword research and analysis and define a set of appropriate keywords to target for increased traffic
• Review URL structure, tagging and internal linking organization and order
• Advise on site organization or menu changes
• Develop keyword relevant content

Students will have an opportunity to use leading real world strategies and see the results of their efforts in real time. They can build on this opportunity when the project is complete by starting their own SEO optimization company based on the skills they have learned here.

Develop on-page and off-page SEO strategy for web-site

Review and correct any needed canonical errors or technical issues with google search, examine and correct page tags

Ensure keyword is in main page title, page title, H1 tags

Determine keyword strategy for google search ads

Determine effective category titles

Determine baseline metric for web-site authority, traffic and positioning

Develop a posting and editorial calendar

Develop keyword rich contextually relevant niche editorial content using existing and new source materials

Review results and determine optimization opportunities

Will lead and guide the team or individual and serve as "client"