SEO Optimization and troubleshooting

To design, develop and optimize an appropriate SEO strategy for Trinsic Optics website that will increase relevant traffic from potential clients and consumers on major search engines. Students will: Review existing site, determine effective SEO strategies Conduct keyword research and analysis and define a set of appropriate keywords to target for increased traffic Review URL structure, tagging and internal linking organization and order Advise on site organization or menu changes Develop keyword relevant content Students will have an opportunity to use leading real world strategies and see the results of their efforts in real time. They can build on this opportunity when the project is complete by starting their own SEO optimization company based on the skills they have learned here.

Website Redesign

We would like students to help us redesign our website that we currently use on Wix. This is a great opportunity to use your graphic design skills and creativity to make the website more user friendly and attractive. Students should be prepared to: Create a design proposal including wireframes or low-fidelity mockups for our company's review. Build a fully-functioning website, with our assistance in providing content and copy. Analysis and recommendations on how to make the website more user friendly and appealing for target audiences. Provide training on updating and maintaining the site.