What we will like to do is to open a new chain of restaurant putting the emphasis on Haitian and Caribbean cuisine. As a B2C company, our primary goal is creating products that are closely aligned to our market segment’s wants and needs, so that we can maximize our sales. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors.

Tasks may involve:

• Creating an unbiased survey with questions regarding consumer experience with Haitian and Caribbean Food and opinions on other competitors. What expectation of the consumer from a new chain of caribbean restaurant
• Creating effective conversation questions for customer interviews.
• Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly).
• Analyzing trends within primary data collected through the survey and interviews, and reporting on them.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Created a survey about customer experience, perception, and opinions about Haitian and Caribbean cuisine and our largest competitors.
• Created conversation/interview questions for consumers and analyzed the responses collected by (whoever is running the project).
• Created a report on primary and secondary findings of industry trends.
• Presented all findings to (whoever is running the project).