

Project scope
Categories
Digital marketing Product or service launch Sales strategy Mobile app development Software developmentSkills
marketing strategies presentations app store (ios) value propositions application programming interface (api) marketing systems architecture go-to-market strategy scalability business strategiesThis project focuses on preparing a startup for its public launch on the App Store and Play Store, emphasizing the introduction of two core features. The primary goal is to ensure a smooth and successful launch by addressing technical, marketing, and user experience aspects. Additionally, the project aims to secure a B2B partnership within the hospitality sector to pilot the app's event discovery feature. This involves identifying potential partners, crafting compelling partnership proposals, and demonstrating the app's value proposition. The project provides learners with an opportunity to apply their knowledge of app development, digital marketing, and business development strategies. By engaging in this project, learners will gain practical experience in launching a digital product and forming strategic business alliances.
- Prepare the app for public launch on both the App Store and Play Store.
- Develop a marketing strategy to promote the app's core features.
- Identify and approach potential B2B partners in the hospitality industry.
- Create partnership proposals and presentations to secure pilot agreements.
We’re currently preparing for the public launch of Owambe on the App Store and Play Store, with a focus on two core features: local event discovery and a pilot-ready B2B integration pathway for hospitality partners.
At this stage of the project, we’re actively looking to fill two key roles:
1. Backend Developer (API & System Architecture Support)
We’ve already begun development, and our CTO is leading the technical direction. We’re now looking for an experienced backend developer who can:
- Support API development and system integration work
- Contribute to scalable architecture decisions for our mobile backend
- Collaborate closely with the CTO on implementation and deployment
2. Business Development & Partnerships Lead
As we aim to secure our first B2B pilot partner in the hospitality space, we’re looking for someone to:
- Identify and contact potential hotel or hospitality partners
- Craft and send partnership proposals
- Assist in driving initial outreach, follow-ups, and pitch meetings
- Work closely with the founder on closing our first strategic pilot
This is a great opportunity for anyone interested in gaining hands-on experience launching a tech product while also helping shape the go-to-market and partnership strategy of a growing platform.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Owambe is a SaaS social planning platform designed to take the stress out of organizing gatherings. Think of it as your smart concierge for social life, helping users manage the day-to-day logistics of meetups, events, and group outings all in one place.