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HUEY Suncare - Website

Open Opened on July 8, 2025
Company
HUEY Suncare
HUEY Suncare
Rochester, New York, United States
Contact
Justin HIllery
Justin HIllery
Founder
Project
Academic experience
Learner
Anywhere
Any level

Project scope

Categories
No categories selected
Skills
No skills listed
Details

The goal of this project is to enhance HUEY’s digital presence by updating the website and e-commerce store, improving the user experience, and supporting the launch of our new sunscreen lines through targeted digital marketing.

Tasks and Activities:


  • Redesign the website and e-commerce experience with a focus on intuitive navigation, mobile responsiveness, and seamless UX/UI.



Deliverables

Learners are expected to complete a full refresh of HUEY’s digital presence, including the website, and e-commerce platform. Specifically, they will:


  • Update and expand HUEY’s brand guidelines to reflect new product lines and positioning.
  • Redesign or enhance the website and e-commerce store with a focus on user experience and conversion.
  • Develop messaging and storytelling concepts that introduce sunscreen as a tool to help prevent heat exhaustion, including mockups or examples of how this messaging can be applied.
  • Present a final project deliverable that includes updated branding, UX/UI concepts, marketing assets


About the company

Company
https://Hueysuncare.com
Rochester, New York, United States
2 - 10 employees
Consumer goods & services, Cosmetics & beauty, Events services, Sports & fitness
Representation
Minority-Owned BIPOC-Owned

HUEY is a modern skincare brand built for outdoor enthusiasts who need serious sun protection without compromising on comfort, safety, or style. Our products are designed for all skin tones, with a focus on clean, mineral-based formulas that leave no white cast and are safe for both people and the planet.

Born from the belief that everyone deserves effective sun care, HUEY creates sunscreen solutions that serve a wide range of lifestyles, from athletes and adventurers to families and everyday users. We’re proud to challenge the outdated norms of the sunscreen industry by offering inclusive, high-performance products that look good, feel good, and do good.