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Company
GigEfx Laboratories
Kanye, Southern District, Botswana
Contact
He / Him
Founder
(25)
4
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Graphic design Market research Advertising Digital marketing Marketing strategy
Skills
target audience digital advertising strategic planning demographic analysis graphic design marketing data analysis digital marketing research advertisement
Details

GigEfx Laboratories is seeking to develop a series of digital advertisements aimed at engaging a specific demographic for the startup studio. The goal of this project is to leverage the learners' understanding of digital marketing strategies and demographic analysis to create compelling and effective ad content. The project will involve researching the target demographic to understand their preferences and behaviors, designing ad creatives that resonate with them, and selecting appropriate digital platforms for ad placement. This project provides an opportunity for learners to apply their classroom knowledge of marketing principles, graphic design, and data analysis in a real-world context. The team will work collaboratively to ensure that the ads are not only visually appealing but also strategically aligned with the startup studio's brand and objectives.

Deliverables

The deliverables for this project will include a comprehensive report detailing the demographic research findings, a series of 3-5 digital ad creatives tailored to the target audience, and a strategic plan for ad placement across selected digital platforms. Additionally, the team will present a brief on the expected impact of the ad campaign and metrics for measuring its success. These deliverables will demonstrate the learners' ability to integrate marketing theory with practical application.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Partnerships for the goals

About the company

Company
Kanye, Southern District, Botswana
2 - 10 employees
Advanced manufacturing, Business services, Consumer goods & services, Clean technology
Representation
Sustainable/green

GigEfx Laboratories is a startup studio focused on creating and scaling innovative businesses through global partnerships. We turn ideas into sustainable ventures while ensuring equity stakes for our partners, emphasizing meticulous selection processes for collaboration.