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Apparel Redefined
Crestwood, Illinois, United States
John LaRoy
John LaRoy He / Him
Owner/CEO
Preferred learners
  • Anywhere
  • Academic experience
Categories
Design & creative Ui design Ux design Graphic design Branding & style guides Digital marketing
Project scope
What is the main goal for this project?

The main goal for the project is to create and design various marketing materials and resources for Apparel Redefined, including infographics, guides, business plan graphics, email campaign templates, marketing materials for the sales team, and daily digital mock-up designs.


This will involve several different steps for the students, including:


- Gathering information and content from the company to understand the branding and messaging.


- Designing infographics, guides, and other resources for the company's website.


- Updating the business plan with new graphics, data, charts, and images.


- Creating visually appealing email campaign templates for client communication.


- Designing custom offer 1-page and mini-catalog for the sales team.


- Creating digital mock-up designs for client artwork requests.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:


- Designed and created infographics, guides, and other resources for the company's website.


- Updated the business plan with new graphics, data, charts, and images.


- Developed visually appealing email campaign templates for client communication.


- Designed custom offer 1-page and mini-catalog for the sales team.


- Created digital mock-up designs for client artwork requests.



Final deliverables:


- All designed materials in digital format.


- A written report explaining the design process and outcomes.


How will you support learners in completing the project?

There will be weekly meeting or bi-weekly meetings as needed. Students will connect with myself (CEO) for support and questions.

What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:


- Graphic design and visual communication.


- Marketing and branding concepts.


- Digital design tools such as Adobe Creative Suite.


- Business plan development and design.


- Email campaign design and best practices.



Nice to haves for students include


- Experience with creating marketing materials for sales teams.


- Experience with digital mock-up design and client approval processes.



Students will be expected to research and learn more about the above as the project goes along.

About the company

We solve the problems with sourcing & producing custom decorated apparel and promotional products.

We help our clients sell more & stress less!

We bring organization and speed to apparel decoration through a synergy of people and technology.

It’s important to know that the problem your company solves is worth solving. Our niche is ripe for disruption. Organization, Speed, People, & Technology are the four pillars of Apparel Redefined. These pillars sit firmly on the foundation that we built.

We continuously seek ways to optimize to scale and execute our vision. Inevitably, our journey will bring about many challenges; however, “There are no problems, only unfound solutions.”