• Analyze the senior care industry and its challenges

• Identify customer segments and their specific needs

• Develop a competitive value proposition for the software

• Create a feasible go-to-market and monetization strategy

• Forecast basic financials (revenue, costs, breakeven)

• Suggest KPIs for tracking the software's success

Market Analysis

• Industry overview
• Size of market and trends in senior care tech
• Target customer profile (B2B: private & nonprofit care homes)

Customer Needs & Problem Statement

• Interviews, surveys, or case studies (if feasible)
• Specific challenges faced by senior care facilities

Product Overview

• Key features & use cases
• Benefits to users (time-saving, better care, accountability

Competitive Analysis

• Who else is in this space?
• SWOT analysis

Business Model

• Pricing structure (subscription? per-resident? tiers?)
• Sales channels (direct sales, partnerships, online demos)
• Customer acquisition & retention strategy

Financial Forecast (basic)

• Revenue model
• First-year expenses and expected growth

Marketing Plan

• Brand positioning
• Messaging and outreach (conferences, LinkedIn, ads, etc.)

Implementation Roadmap

• Key milestones (MVP launch, first customers, feature expansion)

Risks & Mitigation

Appendices

• Interview notes, financial assumptions, etc.