Preferred learners
- United States
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.
This project will include:
- An identification of our current competitors
- An identification of potential future competitors (eg. a large company in a similar industry who may enter the space)
- The creation of a matrix identifying features shared across the companies and those that are different.
- A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.
Objective
We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.
- What is the main goal for this project?
-
It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.
This project will include:
- An identification of our current competitors
- An identification of potential future competitors (eg. a large company in a similar industry who may enter the space)
- The creation of a matrix identifying features shared across the companies and those that are different.
- A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.
Objective
We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
Students will be supervised and mentored by the Chair of the Board if Directors or the CEO directly depending on project and number of students. With a CEO who was a college professor for fifteen years, Inform Your Community is committed to making any student related opportunities valuable and rewarding learning experiences.
About the company
- https://www.informyourcommunity.org
- 2 - 10 employees
- Non-profit, philanthropic & civil society
At Inform Your Community our mission is to capitalize on the power of authentic entertainment experiences to provide important relevant impactful information to children and adults of all ages through fun, affordable, and meaningful products, activities, and events. These facilitate knowledge acquisition relevant to an informed electorate encompassed by the four C's: civics, civic engagement, civility, and civil rights.