Competitive Analysis

It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. This project will include: An identification of our current competitors An identification of potential future competitors (eg. a large company in a similar industry who may enter the space) The creation of a matrix identifying features shared across the companies and those that are different. A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research. Objective We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

HR SharePoint Build Out

Students will build out a skeleton of Inform Your Community's HR Portal on SharePoint. We have most of the content and a rough idea of the design. We are currently an all volunteer organization and are poised to start hiring. As we grow we want to make sure we have everything HR related all set up and ready!

Website Development

Our company is looking to add three new and inter-related features to our website. 1) e-commerce 2) membership community 3) chapter membership only page access. We know this is an ongoing project and are looking for an intrepid group of students to get us started. We are happy with our current website and want to add these components in a seamless way, making minimal changes to current design, and using best practices and best match necessary platforms/plugins/apps for these new features. Our goal is a useful, easy to use site that encourages 1) time spent on the site, 2) conversion to event registrants , and 3) conversion to memberships. We would like to work with students to further develop our website that is easy to maintain while providing an appealing interface for users. We currently use Wix and we already have a platform selected for the membership community that we need to integrate into our current page.

Website Page Redesign

The goal of this project is to reimagine the content and design of the Take Action page on Inform Your Community's website. We welcome your initiative on how to design this to maximize the experience and engagement with users.