Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Pathfinder365 is a digital command centre, supporting the end-to-end digital needs of small to medium sized Canadian tourism businesses...from Discovery & Promotion, to Lead & Inquiry Management, (and soon) to Booking & Scheduling. As we evolve our own technology, and leverage strategic integrations, our focus is the holistic support and growth of the Canadian tourism industry. We're the first and only software company to create a powerful operational command centre for tourism businesses, and we aim to become the most useful platform for local and micro-tourism.
Existing platforms primarily showcase popular experiences, leaving much of the industry unsupported. Pathfinder stands apart by championing and promoting smaller businesses, aiming for inclusivity across the diverse tourism landscape. In a world dominated by financially-driven algorithms and ads, travellers often miss out on lesser-known, but exceptional, experiences. Pathfinder365 seeks to rectify this imbalance by offering a fairer representation, ensuring a broader discovery of brilliant destinations.
Pathfinder365’s mission is to revolutionize the current landscape of tourism platforms, advocating for fairness and a more comprehensive view of available travel experiences, while providing a full suite of promotional and lead management tools for its business partners, and a suite of discovery tools for its travellers.
With this project, we're looking to define and develop a webinar strategy to engage with the tourism industry and establish a greater collaborative and allyship presence with small to medium sized Canadian tourism businesses.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s target market, brand guidelines, and products and services
- Research webinar deployment methodologies
- Define the appropriate approach for us to deploy a monthly webinar program that lends towards our lead generation and conversation strategy
- Implement the webinar program
- Develop a systematic process to continuously review and update our webinar strategy, so it's an efficient engine to manage, maintain and update
- Plan out a 12-month cycle of webinar themes
Bonus steps in the process would also include:
- Build a catalogue of webinar themes to review further down the road
- What tasks will learners need to complete to achieve the project goal?
-
Final deliverables should include:
- A solid understanding of our company’s target market, brand guidelines, and products and services
- A webinar program that's engaging, is gaining a strong following and is adding to our sales conversions
- The student will also upload a project summary document to the Riipen portal, which will include snapshot images and brief descriptions of any written, image or video content they've created, strategic documents, proposals, presentations, webinars, etc.
- What is the main goal for this project?
-
Pathfinder365 is a digital command centre, supporting the end-to-end digital needs of small to medium sized Canadian tourism businesses...from Discovery & Promotion, to Lead & Inquiry Management, (and soon) to Booking & Scheduling. As we evolve our own technology, and leverage strategic integrations, our focus is the holistic support and growth of the Canadian tourism industry. We're the first and only software company to create a powerful operational command centre for tourism businesses, and we aim to become the most useful platform for local and micro-tourism.
Existing platforms primarily showcase popular experiences, leaving much of the industry unsupported. Pathfinder stands apart by championing and promoting smaller businesses, aiming for inclusivity across the diverse tourism landscape. In a world dominated by financially-driven algorithms and ads, travellers often miss out on lesser-known, but exceptional, experiences. Pathfinder365 seeks to rectify this imbalance by offering a fairer representation, ensuring a broader discovery of brilliant destinations.
Pathfinder365’s mission is to revolutionize the current landscape of tourism platforms, advocating for fairness and a more comprehensive view of available travel experiences, while providing a full suite of promotional and lead management tools for its business partners, and a suite of discovery tools for its travellers.
With this project, we're looking to define and develop a webinar strategy to engage with the tourism industry and establish a greater collaborative and allyship presence with small to medium sized Canadian tourism businesses.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s target market, brand guidelines, and products and services
- Research webinar deployment methodologies
- Define the appropriate approach for us to deploy a monthly webinar program that lends towards our lead generation and conversation strategy
- Implement the webinar program
- Develop a systematic process to continuously review and update our webinar strategy, so it's an efficient engine to manage, maintain and update
- Plan out a 12-month cycle of webinar themes
Bonus steps in the process would also include:
- Build a catalogue of webinar themes to review further down the road
- What tasks will learners need to complete to achieve the project goal?
-
Final deliverables should include:
- A solid understanding of our company’s target market, brand guidelines, and products and services
- A webinar program that's engaging, is gaining a strong following and is adding to our sales conversions
- The student will also upload a project summary document to the Riipen portal, which will include snapshot images and brief descriptions of any written, image or video content they've created, strategic documents, proposals, presentations, webinars, etc.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our target market, products and services
- Our current brand guidelines
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://pathfinder365.com
- 2 - 10 employees
- Travel & tourism
Pathfinder365 is a digital command centre, supporting the end-to-end digital needs of small to medium sized Canadian tourism businesses...from Discovery & Promotion, to Lead & Inquiry Management, to (soon) Booking & Scheduling. As we evolve our own technology, and leverage strategic integrations, our focus is the holistic support and growth of the Canadian tourism industry. We're the first and only software company to create a powerful operational command centre for tourism businesses, and we aim to become the most useful platform for local and micro-tourism.
Existing platforms primarily showcase popular experiences, leaving much of the industry unsupported. Pathfinder stands apart by championing and promoting smaller businesses, aiming for inclusivity across the diverse tourism landscape. In a world dominated by financially-driven algorithms and ads, travellers often miss out on lesser-known, but exceptional, experiences. Pathfinder365 seeks to rectify this imbalance by offering a fairer representation, ensuring a broader discovery of brilliant destinations.
Pathfinder365’s mission is to revolutionize the current landscape of tourism platforms, advocating for fairness and a more comprehensive view of available travel experiences, while providing a full suite of promotional and lead management tools for its business partners, and a suite of discovery tools for its travellers.