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marketing strategies marketing marketing planningOur company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers.
We want students to help us build a marketing plan to grow and engage our target market.
This will involve several different steps for the students, including:
- Familiarizing themselves with our current marketing goals and strategies.
- Researching how customers perceive our brand and marketing.
- Recommending new channels we should use for promotion.
- Identifying an appropriate budget for advertising.
Bonus steps in the process would also include:
- Recommending updates to our messaging that can better explain our value proposition.
By the end of the project, students should demonstrate:
- Familiarity with our marketing goals and strategies
- Understanding of customer perceptions of our brand
- Recommendations for new promotion channels
- Identification of an advertising budget
Bonus steps would include:
- Updating our messaging
Final deliverables should include
- A final report.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current marketing strategies and marketing plan
- Input on choices, problems or anything else the students might encounter.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
About NΞXXT
Empowering Business Transformation in the AI Era - Together
NΞXXT is a purpose-built, mission-led initiative preparing to launch at InfoComm 2025. An ambitious new movement to support and accelerate business transformation in the AV, collaboration, and modern workplace sectors as they approach the challenges and opportunities of the fourth industrial revolution – the AI era.
After many months of concept ideation, industry dialogue, and strategic planning, NΞXXT is preparing to make its public debut. Not as a polished product or finalized platform, but as any community centric startup should, a shared call to action. At its heart, NΞXXT seeks to become the ecosystem that helps organizations and professionals move from AI ambiguity to applied enablement - from curiosity to clarity, and from individual experiments to systemic change.
We are not suggesting the answers for this moment are already defined. Rather, we are inviting the community to help shape them.
Why NΞXXT, Why Now?
Artificial Intelligence is reshaping industries, expectations, and workflows at an accelerating pace. But we are equally clear: AI is not the destination. It is a tool. An enabler. A multiplier of human creativity, insight, and action.
However, across the AV and workplace technology landscape at this moment, there remains a significant gap: not so much in awareness of AI’s potential, but in clarity on how to act on it meaningfully. NΞXXT was conceived to help fill this gap.
What we foundationally seek to serve and enable is the unparallelled need and opportunity for business optimization and transformation in an AI age. Within individuals, within businesses, and within the best practices and learning that will come from that thereby fostering the successes across the industry that come from transformation enablement at scale.
Built upon a foundation of AI itself - using intelligent systems to guide its own development, NΞXXT aims to model the very transformation it seeks to support.
Who’s Behind NΞXXT - and Why That Matters
While NΞXXT may be preparing for its formal launch, its foundation is far from untested. NΞXXT is the brainchild and passion of, and is structurally led by, Byron Tarry - an industry veteran with over 30 years of experience at the intersection of AV, workplace transformation, and business model reinvention. Yet the vision of NΞXXT to this point lies not in any single voice, but in the collective commitment of more than 20 progressive peer leaders who have actively shaped its journey to date. These advisors, contributors, and advocates span roles, organizations, and perspectives, but are united in their belief that this moment calls for shared leadership, open experimentation, and bold collaboration.
In truth, there are no definitive “AI experts” in this still-unfolding moment of transformation, but there are bold and progressive practitioners a few steps ahead of others because of their willingness and passion to explore, test, learn, and build together. What NΞXXT offers is not certainty, but scaffolding: a way to align and accelerate the journeys of those who are already leaning in, as well as a starting point for those seeking to do so.
It will be the early adopters - the champions, skeptics, co-creators, and learners - who help shape the path forward. Their participation doesn’t just validate the NΞXXT mission; it is the very force that will bring it to life at scale.
A Place for everyone from the AI Curious to the AI Courageous
One of the most consistent signals we’ve heard from industry leaders is that there’s no “place” for AI engagement. No shared space where professionals at different stages of their journey can learn, question, collaborate, and apply together.
NΞXXT is being designed to change that.
At the center of our vision is the creation of a NΞXXT Digital Community Platform, an AI-augmented, continuously evolving “place” where the AI-curious, AI-forward, and even AI-advanced can:
Learn through structured, accessible courses and hands-on tools
Collaborate in peer-led conversations, experiments, and working groups
Explore and pilot new ideas, use cases, and frameworks
Hear about the successes (and failures) of others
Grow together, as part of a trusted, high-value knowledge network
This is not just a platform for content. It seeks to become a place of collective capacity building. A place for shared discovery, shared support, and shared accountability.
What NΞXXT Seeks to Deliver
As we launch, NΞXXT is anchored around six interconnected “strategic” pillars, each offering a different but complementary path to value:
1. Digital Community
At the heart of NΞXXT is our AI-enabled Community Platform - a central “place” for industry professionals at all levels to connect, share, and grow. This is where unstructured learning begins: journeys are shared, ideas are tested, and meaningful relationships are formed.
Powered by intelligent recommendations, the platform will surface suggested connections, interest-based subgroups, and curated content - making informal collaboration and peer learning intentional, not incidental. Forums, live chats, thought leadership hubs, and more will create a dynamic space for engagement and exchange.
2. Storytelling & Brand Elevation
In an AI-driven economy, both individuals and organizations must be seen as progressive, adaptive, and ready for what's next. NΞXXT creates the space to project that readiness - through storytelling.
For individuals, it’s a chance to build personal credibility by sharing insights, journeys, and thought leadership with a future-focused audience.
For organizations, showcasing internal AI adoption and transformation stories builds trust with customers, partners, and employees.
This layer - less formal than structured education, but more intentional than open discussion -enables storytelling as both a tool for influence and a sustainable commercial model within the NΞXXT ecosystem.
3. Structured Learning & Education
Whether as a gateway to or an outcome of joining the community, NΞXXT will deliver practical, role-specific education for applied AI understanding:
AI 101 and AI for AV: on-demand digital courses designed for broad accessibility
Deeper dives: role- and domain-focused learning modules that evolve as community needs grow
Events & programs: a living calendar of live and on-demand webinars, community sessions, and future in-person forums
Learning in NΞXXT blends formal structure with flexibility - enabling continuous capability building that adapts to both individual and industry progress.
4. Consulting & Collective Advisory
For those seeking tailored transformation support, the NΞXXT // Consulting practice will offer direct access to a curated bench of independent, AI-literate experts. But rather than a traditional consultancy, this model is rooted in community and collaboration.
We’re building a shared brand platform - uniting diverse consultants under a collective infrastructure with common tools, AI-augmented knowledge systems, and a commitment to shared learning and scalable impact. It’s a consultancy built for the collaborative economy - offering clients personalized guidance, while contributing back to the wider NΞXXT ecosystem.
5. Innovation & Experimentation
NΞXXT is being built from the ground up with an AI-first mindset - not as a slogan, but as an operational foundation. That commitment extends beyond launch.
We aim to be an ongoing experiment in business transformation: actively developing and applying AI to improve our own efficiency, decision-making, and engagement. In doing so, we create credibility not just through expertise, but through lived experience - building our own “proof points” that reinforce the value of agile, human-centered transformation.
6. Events & Labs
Our industry is not always known for structured experimentation. NΞXXT seeks to change that. Through workshops, hackathons, and prototyping sprints, we’ll support fast, low-risk exploration of emerging ideas. Over time, we aim to evolve into a hub for longer-term innovation partnerships - with academic institutions, industry leaders, and mission-aligned organizations.
These “labs” will become environments where future-focused concepts can move from post-it to pilot - catalyzing innovation not just as inspiration, but as action.
Built to Be a Catalyst, Not a Conclusion
NΞXXT does not claim to have all the answers. What we do have is a clear intent: to create an ecosystem where the right people, questions, tools, and practices can converge. We believe business transformation in an AI era must be enabled - not just imagined. And we believe this enablement must be:
Practical, not theoretical
Collaborative, not competitive
Human-led, AI-supported
What Comes NΞXXT Depends on You
With our launch just weeks away, your role matters more than ever. The success of NΞXXT - its relevance, its evolution, its very impact - will be shaped by the leaders, learners, contributors, and co-creators who step forward now.
We invite you to engage not as an audience, but as a partner:
Advocate for the possibilities
Share the real challenges we must solve
Participate in co-creating what comes next
Help shape the launch - and the legacy
Help us build what’s NΞXXT – together!