Project scope
Categories
Communications Market research Market expansion Sales strategy Marketing strategySkills
gap analysis value propositions strategic communication marketing strategic partnership market research cold calling business to business negotiation salesMain Objective:
Execute a time-bound sales campaign to secure Canadian museums as early adopters of Innova Tickets’ platform through cold calling, email outreach, and CRM-driven follow-ups, while aligning with career development goals.
Free Trial Offer:
3-month free access to Innova Tickets + featured listing on Canadian Museums + support on Canadian Museums' social media platform.
120-Hour Learner Workflow
- Weeks 1-2: “Interview” museums → Uncover who needs a ticketing system.
- Weeks 3-7: “Design outreach frameworks” → Build your sales playbook.
- Week 8: “Analyze CRM trends” → Hand you a prioritized target list.
Learner Deliverables
1. Museum Needs Assessment Report (40%)
Task: Conduct structured interviews and surveys with 50+ Canadian museums to identify digital transformation challenges.
Deliverable:
- 15-page report: “2024 Canadian Museums’ Digital Needs: Barriers & Opportunities” (Includes qualitative data on ticketing pain points).
2. Ethical Outreach Strategy Framework (30%)
Task: Design a communication plan using academic models (e.g., AIDA – Attention, Interest, Desire, Action).
Deliverable:
- PDF playbook: “Stakeholder Engagement Framework for Cultural Institutions” (Includes email templates, call scripts, and follow-up guidelines).
3. CRM Data Visualization & Analysis (20%)
Task: Input museum interaction data into CRM and analyze trends using academic methodologies.
Deliverable:
- 5 interactive dashboards (e.g., “Geographic Adoption Readiness Map” or “Budget Cycle Alignment Chart”).
4. Academic Reflection & Synthesis (10%)
Task: Connect project findings to classroom theories (e.g., Kotler’s Customer Journey).
Deliverable:
- 500-word essay: “Bridging Theory and Practice in Cultural Sector Innovation”.
Innova Tickets’ Commitment to Learners
- Client Engagement Specialist Masterclass Certification
- Issued by Innova Tickets, highlighting skills gained (e.g., “B2B Outreach,” “Client Negotiation”).
- Letter of Recommendation (Upon Request):
- Personalized for high-performing students, signed by the Founder/CTO.
- LinkedIn Endorsement:
- Public endorsement of 2-3 skills (e.g., “Cold Calling,” “Strategic Communication”).
- CRM Basic Training
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Innova Museums is an emerging digital interactive media agency dedicated to transforming the way museums connect with the public. We are currently in the startup phase, building the foundations of a comprehensive platform that seeks to offer 360° solutions to cultural institutions.
Our focus is on developing tools that enhance every stage of the visitor experience, starting with the purchase of electronic tickets (e-tickets) and extending to interactive, immersive, and personalized experiences, both within the museum and in virtual environments.
Although we are taking our first operational steps, we have a clear vision, and an ecosystem of projects in development —with the most advanced being Canadian Museums, a digital guide to explore museums and heritage sites nationwide.
Collaborating with students is key for us: not only because we value young talent, but because we believe in creating synergies that benefit both parties. We want this experience to be meaningful, formative, and an opportunity for participants to leave their mark on a cultural initiative with significant potential.