Investor Pitch Deck Revamp

The goal of this project is to transform Pink Iguana’s existing investor pitch deck into a visually compelling, persuasive, and professionally polished document. The student team will focus on making the pitch clear, cohesive, and tailored for prospective investors. This will involve editing and enhancing visual design elements using tools like Canva, improving the structure and flow of content, and potentially adding missing components such as market size, customer personas, and financial projections.

Social Media Strategy for Product Launch

The goal of this project is to design a comprehensive social media strategy to support the launch of Pink Iguana. Students will research audience segments, identify the most effective platforms (e.g., Instagram, TikTok), and develop a content plan that leverages Michael’s existing influencer network. This will lay the groundwork for consistent brand visibility and engagement as the product enters the market.

Brand Identity and Logo Design for Pink Iguana

This project aims to establish a strong visual identity for the Pink Iguana craft beer brand by developing a logo and supporting visual elements. The students will explore concepts that reflect the brand’s tropical, low-calorie, and influencer-friendly positioning. This project will help set the visual tone for packaging, digital presence, and future marketing collateral.