Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive digital marketing strategy for Patent 5 Distillery that will increase sales in Manitoba and penetrate beyond Manitoba. This will involve several different steps for the students, including:
- Conducting a thorough analysis of the current market and target audience for craft spirits and cocktail experiences.
- Developing a multi-channel digital marketing plan that includes social media, email marketing, influencer partnerships, and online advertising.
- Creating engaging and relevant content for the company's website and social media platforms.
- Implementing a tracking and analytics system to measure the effectiveness of the digital marketing efforts.
- Identifying opportunities for expansion and growth beyond the current market.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A detailed digital marketing plan outlining specific strategies and tactics for reaching the target audience and increasing sales.
- Engaging and relevant content for the company's website and social media platforms.
- Implementation of a tracking and analytics system to measure the effectiveness of the digital marketing efforts.
- Identification of potential opportunities for expansion and growth beyond the current market.
Final deliverables:
- A comprehensive digital marketing strategy document.
- A presentation outlining the key findings and recommendations.
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive digital marketing strategy for Patent 5 Distillery that will increase sales in Manitoba and penetrate beyond Manitoba. This will involve several different steps for the students, including:
- Conducting a thorough analysis of the current market and target audience for craft spirits and cocktail experiences.
- Developing a multi-channel digital marketing plan that includes social media, email marketing, influencer partnerships, and online advertising.
- Creating engaging and relevant content for the company's website and social media platforms.
- Implementing a tracking and analytics system to measure the effectiveness of the digital marketing efforts.
- Identifying opportunities for expansion and growth beyond the current market.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A detailed digital marketing plan outlining specific strategies and tactics for reaching the target audience and increasing sales.
- Engaging and relevant content for the company's website and social media platforms.
- Implementation of a tracking and analytics system to measure the effectiveness of the digital marketing efforts.
- Identification of potential opportunities for expansion and growth beyond the current market.
Final deliverables:
- A comprehensive digital marketing strategy document.
- A presentation outlining the key findings and recommendations.
- How will you support learners in completing the project?
-
Staff will provide students with access to any data required to complete the project. Staff will be available to meet as needed by the students.
About the company
- https://patent5.ca
- 11 - 50 employees
- Entertainment, Consumer goods & services, Liquor, wine & spirits
Patent 5 produces craft spirits (vodka, gin, whisky, bottled cocktails and punches) and operates one of Winnipeg's premier craft cocktail room. We also offer tours, cocktail classes and manage a gin subscription. Our goals are to increase sales in Manitoba and create a plan to penetrate beyond Manitoba.