Digital Marketing Strategy for Patent 5 Distillery

The main goal for the project is to create a comprehensive digital marketing strategy for Patent 5 Distillery that will increase sales in Manitoba and penetrate beyond Manitoba. This will involve several different steps for the students, including:- Conducting a thorough analysis of the current market and target audience for craft spirits and cocktail experiences.- Developing a multi-channel digital marketing plan that includes social media, email marketing, influencer partnerships, and online advertising.- Creating engaging and relevant content for the company's website and social media platforms.- Implementing a tracking and analytics system to measure the effectiveness of the digital marketing efforts.- Identifying opportunities for expansion and growth beyond the current market.

Digital Marketing Strategy including and beyond social media

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:How should we promote our company? We currently use a mix of Instagram and Facebook.What social media channels should we utilize? Are Tik Tok, LinkedIn and Twitter useful platforms for our business. How do we use social media to direct users to our ecommerce site? What budget is appropriate for advertising? We do not currently advertise on social media (or any media) - where should we direct our advertising and marketing budget?What messaging should we use? We have some data from user groups but need a consistent message across platforms and for our two line of business (cocktail room and spirits).