Competitive Analysis
Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
We are currently on a growth trajectory and have launched two new features this year. The digital golf course management market is rapidly growing and we want to ensure we understand the appeal our competitors hold to consumers and potential consumers in our market (SAAS). This will help us develop clarity on our competitive advantages and optimize our marketing strategy.
We would like to collaborate with students to conduct a competitive analysis of our business.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company, products, and target market.
- Identifying current and potential future competitors.
- Creating a matrix identifying features that are similar and different between companies.
- Summarizing our competitive advantages and disadvantages relative to the competition identified.
Bonus steps in the process would also include:
- Recommending how our company can differentiate itself through products / services and messaging..
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our company, products, and target market
- Identification of competitors
- Creation of a matrix with competitor features
- Summarization of our company’s advantages and disadvantages
Bonus steps would include:
- Recommending ways to differentiate our company from competitors
Final deliverables should include
- A final report.
- What is the main goal for this project?
-
We are currently on a growth trajectory and have launched two new features this year. The digital golf course management market is rapidly growing and we want to ensure we understand the appeal our competitors hold to consumers and potential consumers in our market (SAAS). This will help us develop clarity on our competitive advantages and optimize our marketing strategy.
We would like to collaborate with students to conduct a competitive analysis of our business.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company, products, and target market.
- Identifying current and potential future competitors.
- Creating a matrix identifying features that are similar and different between companies.
- Summarizing our competitive advantages and disadvantages relative to the competition identified.
Bonus steps in the process would also include:
- Recommending how our company can differentiate itself through products / services and messaging..
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our company, products, and target market
- Identification of competitors
- Creation of a matrix with competitor features
- Summarization of our company’s advantages and disadvantages
Bonus steps would include:
- Recommending ways to differentiate our company from competitors
Final deliverables should include
- A final report.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and target market
- Our known competitors
- Input on choices, problems or anything else the students might encounter.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market research and competitive analysis
- Communicating research findings
Nice to haves for students include
- Knowledge of SWOT analyses
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
About the company
- https://integolf.com
- 11 - 50 employees
- Sports & fitness
InteGolf is a technology startup driven by a passion for golf. Our team, comprised of avid golfers, designed and built InteGolf with the sole purpose of enhancing the game for fellow enthusiasts like you. By collaborating closely with golf courses, we ensure an unparalleled experience that benefits both the courses and golfers alike. Our ultimate goal is to enable you to indulge in more of the game you love, all with the help of InteGolf.