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Market Research for Innova Farms' Expansion into the Canadian Agtech/Sustainability Market

Open

Innova Farms

Vancouver, British Columbia, Canada

Julz Rios He / Him

CEO | CTO

Preferred learners

Anywhere
Academic experience

Skills

growth strategies value propositions business planning business expansion market research marketing channel go-to-market strategy market size pricing strategies surveys

Project scope

What is the main goal for this project?: Main Objective:
To conduct comprehensive market research and analysis to inform the business expansion strategy of Innova Farms, an AgTech startup focused on sustainable food production, as it looks to enter the Canadian market.
Key Outcomes Learners are Expected to Achieve:
Develop a detailed understanding of the Canadian market for sustainable agricultural products and technologies, including size, growth trends, customer preferences, and industry dynamics.
Analyze the competitive landscape in Canada, identifying key players, their product/service offerings, pricing, and go-to-market strategies.
Uncover unmet needs and pain points of potential customers (i.e. farmers, food producers, distributors) that Innova Farms could address with its innovative solutions.
Provide strategic recommendations on market entry, target customer segments, pricing, and unique value proposition for Innova Farms in Canada.
Synthesize findings into a comprehensive market research report to inform Innova Farms' business planning and expansion strategy.
By the end of this project, learners should have a thorough grasp of the Canadian sustainable AgTech market and be able to make data-driven recommendations to guide Innova Farms' market entry and growth plans.
What tasks will learners need to complete to achieve the project goal?: Project Activities:
Secondary data collection and analysis:
Review relevant industry reports, market studies, and government data on the Canadian sustainable agriculture and AgTech market.
Analyze key trends, market size, growth rates, and major drivers and constraints.
Primary research with customers and key stakeholders:
Design and conduct surveys, interviews, and focus groups with farmers, food producers, distributors, and other relevant actors.
Gather insights on needs, preferences, purchasing habits, and market perceptions.
Competitive analysis:
Identify Innova Farms' main competitors in Canada, both startups and established companies.
Examine their product/service offerings, pricing strategies, marketing channels, and value propositions.
Synthesis of findings and strategic recommendations:
Integrate and analyze the information collected from secondary and primary sources.
Identify key opportunities, challenges, and recommendations to inform Innova Farms' market entry and growth strategy in Canada.
Development of the market research report:
Organize and write a detailed report that clearly and compellingly presents all the findings and recommendations.
Ensure the report provides Innova Farms with the necessary information to inform its business plan.
What is the main goal for this project?: Main Objective:
To conduct comprehensive market research and analysis to inform the business expansion strategy of Innova Farms, an AgTech startup focused on sustainable food production, as it looks to enter the Canadian market.
Key Outcomes Learners are Expected to Achieve:
Develop a detailed understanding of the Canadian market for sustainable agricultural products and technologies, including size, growth trends, customer preferences, and industry dynamics.
Analyze the competitive landscape in Canada, identifying key players, their product/service offerings, pricing, and go-to-market strategies.
Uncover unmet needs and pain points of potential customers (i.e. farmers, food producers, distributors) that Innova Farms could address with its innovative solutions.
Provide strategic recommendations on market entry, target customer segments, pricing, and unique value proposition for Innova Farms in Canada.
Synthesize findings into a comprehensive market research report to inform Innova Farms' business planning and expansion strategy.
By the end of this project, learners should have a thorough grasp of the Canadian sustainable AgTech market and be able to make data-driven recommendations to guide Innova Farms' market entry and growth plans.
What tasks will learners need to complete to achieve the project goal?: Project Activities:
Secondary data collection and analysis:
Review relevant industry reports, market studies, and government data on the Canadian sustainable agriculture and AgTech market.
Analyze key trends, market size, growth rates, and major drivers and constraints.
Primary research with customers and key stakeholders:
Design and conduct surveys, interviews, and focus groups with farmers, food producers, distributors, and other relevant actors.
Gather insights on needs, preferences, purchasing habits, and market perceptions.
Competitive analysis:
Identify Innova Farms' main competitors in Canada, both startups and established companies.
Examine their product/service offerings, pricing strategies, marketing channels, and value propositions.
Synthesis of findings and strategic recommendations:
Integrate and analyze the information collected from secondary and primary sources.
Identify key opportunities, challenges, and recommendations to inform Innova Farms' market entry and growth strategy in Canada.
Development of the market research report:
Organize and write a detailed report that clearly and compellingly presents all the findings and recommendations.
Ensure the report provides Innova Farms with the necessary information to inform its business plan.
How will you support learners in completing the project?: Support and Mentorship from Innova Farms:
• We will provide regular check-ins and feedback sessions, which will be invaluable for the students as they conduct their research and analysis successfully.
• We will hold regular review sessions to provide feedback on the learners' research approaches, findings, and recommendations.
• Validation of the final deliverables will be crucial for the students and demonstrate the real-world applicability of their work.
• We will spotlight the top performing learners and their contributions on Innova Farms' website, social media, or other communication channels.
• This can represent a valuable resume-building opportunity and serve as motivation for the students.
• Recommendation letters will be provided for the top performing learners, highlighting each student's unique strengths and accomplishments on the Innova Farms project. Also, Innova Farms will offer to serve as a professional reference for the recommended learners, even after the project is completed.

Supported causes

Life on land

About the company

https://NA
0 - 1 employees
Agriculture, Technology

Innova Farms is an AgTech startup focused on developing innovative and sustainable solutions for food production. The company's mission is to address the pressing challenges facing the global agriculture industry, such as resource scarcity, environmental degradation, and food insecurity. Innova Farms' cutting-edge technologies and practices aim to revolutionize the way food is grown, distributed, and consumed. Through the use of advanced data analytics, automation, and renewable energy integration, Innova Farms is committed to enabling more efficient, environmentally-friendly, and socially responsible agricultural systems. As the company looks to expand into the Canadian market, its market research project on Riipen will be critical to informing its strategic growth plans and ensuring its sustainable AgTech solutions can have maximum impact.