Market Research for Innova Farms' Expansion into the Canadian Agtech/Sustainability Market

Main Objective: To conduct comprehensive market research and analysis to inform the business expansion strategy of Innova Farms, an AgTech startup focused on sustainable food production, as it looks to enter the Canadian market. Key Outcomes Learners are Expected to Achieve: Develop a detailed understanding of the Canadian market for sustainable agricultural products and technologies, including size, growth trends, customer preferences, and industry dynamics. Analyze the competitive landscape in Canada, identifying key players, their product/service offerings, pricing, and go-to-market strategies. Uncover unmet needs and pain points of potential customers (i.e. farmers, food producers, distributors) that Innova Farms could address with its innovative solutions. Provide strategic recommendations on market entry, target customer segments, pricing, and unique value proposition for Innova Farms in Canada. Synthesize findings into a comprehensive market research report to inform Innova Farms' business planning and expansion strategy. By the end of this project, learners should have a thorough grasp of the Canadian sustainable AgTech market and be able to make data-driven recommendations to guide Innova Farms' market entry and growth plans.