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aSuggestion
Torrington, Connecticut, United States
Greg Wilson
Marketing Specialist
Project
Academic experience
100 hours of work total
Learner
Anywhere
Beginner level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
video conferencing marketing content creation content strategy digital marketing user experience (ux) social media research
Details

aSuggestion is a new platform aiming to create a warm and inviting space for individuals and agencies. The project focuses on developing a content strategy to ensure a steady stream of engaging and relevant content is available on the platform. This content will help foster a welcoming environment and enhance user experience. Additionally, the project involves designing a targeted marketing initiative to attract new agencies and clients. By applying classroom knowledge in digital marketing and content creation, learners will develop strategies that align with aSuggestion's brand and objectives. The project will provide learners with practical experience in content strategy and marketing, crucial skills in today's digital landscape.

Deliverables

Execution of a Business Associate Agreement (BAA) acknowledging privacy concerns, Codes of Conduct and intentions of the platform/offering


Ongoing Content creation (thoughtful and relevant social media posting for the targeted population of individuals served) and moderation of conversation threads for the healthy and meaningful exchange of ideas


Ongoing High-level marketing activities through social media channels and direct email


Industry and trade association research


Access to a home computer/laptop or tablet


A working phone


Ability to attend periodic video conferencing sessions


https://drive.google.com/file/d/1U3xpsf6IHHsTkpYmBqqHz7GhCHAfk-XC/view

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Reduced inequalities

About the company

Company
Torrington, Connecticut, United States
2 - 10 employees
Hospital, health, wellness & medical, Individual & family services
Representation
Small Business Community-Focused

aSuggestion, a platform designed for constructive, healthy, and moderated commentary, is moving into the mental & behavioral health arena with a new offering: aSuggestion for Wellness & Care.
Through this offering, we have created private, safe, AI Guided "social rooms" where individuals living with intellectual and developmental disorders (I/DD) or mental & behavioral health conditions can come to experience traditional social media-like interactions with other individuals like themselves, family, employers, and support staff. This safe environment enables users to come, interact, learn, and gain support in daily work and life skills free from predatory behavior present on other social media venues.