Project scope
Categories
Digital marketing Search engine optimization Marketing strategySkills
google search console content audit content reuse digital content editing keyword research marketing research image and video compression wordpress digital marketing search engine optimizationV13 Media Group aims to revitalize its legacy content to enhance search engine visibility and increase organic traffic.
The project involves conducting a comprehensive audit of existing content across V13 platforms to identify areas for SEO improvement. Learners will apply current SEO best practices to optimize selected articles, pages, and media assets.
The goal is to breathe new life into archived content, making it more discoverable and relevant in today's digital landscape.
This project provides an opportunity for learners to apply their classroom knowledge of SEO strategies and digital marketing techniques in a real-world context. By focusing on legacy content, the project ensures that valuable resources are not only preserved but also enhanced for better audience engagement.
The deliverables for this project include a detailed audit report of V13's legacy content, highlighting areas for SEO improvement.
Learners will also provide a set of optimized articles, pages, and media assets, demonstrating the application of current SEO best practices.
Additionally, a summary document outlining the strategies used and the expected impact on organic traffic and discoverability will be submitted. This comprehensive approach ensures that V13 Media Group's legacy content is effectively optimized for improved search engine performance.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
V13 Media Group is an independent, Canada-based music-and-arts collective that fuses media, publishing, and creative services under one roof. Through our core divisions—V13 Media (editorial & journalism), V13 Promotions (publicity & marketing), V13 Press (author services & publishing), V13 Store (merch & e-commerce) and V13 Video (interviews & visual storytelling)—we help emerging artists, writers, and cultural misfits amplify their stories and turn creativity into sustainable careers.
We’re known for straddling the line between underground grit and professional polish: think tuxedo-level strategy delivered with punk-show passion. Our team of industry veterans (75+ combined years) leads with the mantra “Love & Logic”: pairing bold ideas with measurable results. From global press campaigns and book launches to DIY merch drops and community-driven content, V13 champions independent voices while pushing the boundaries of modern media.
On Riipen we partner with student talent to solve real-world growth challenges—automation, e-commerce, data-driven marketing, content innovation, and more—offering hands-on projects that make an immediate impact for creators worldwide.