Preferred learners
- Calgary, Alberta, Canada
- Academic experience or paid work
Categories
Project scope
- What is the main goal for this project?
-
Calgary Dollars (C$) is passionate about local resilience and circular economy. We want to increase awareness about our program.
We would like to work with students to design a campaign that raises awareness about C$ and encourages micro-small businesses, vendors and entrepreneurs to join. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around Calgary Dollars.
This will involve several different steps for the students, including:
- Familiarizing themselves with Calgary Dollars, our programs and goals.
- Familiarizing themselves with ideal outcomes and key performance indicators (KPIs).
- Identifying how to target small Calgary businesses, vendors and entrepreneurs
- Identifying potential sponsors and partners who can support our campaign.
- Creating a promotion and marketing plan.
- Assisting in the development of digital marketing, social media content, e-leaflets, posters, videos, and / or templates.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the Calgary Dollars, our programs and goals
- Understanding of ideal outcomes and KPIs
- Identification of how to target small businesses, vendors and entreprenuers
- Identification of sponsors and partners
Final deliverables should include
- Creation of a marketing plan
- Designing digital promotional materials for our campaign
- Outreach to target audience (emailing and calling)
- A 5-minute presentation.
- Social media posts, a promotional email
- Social media reels and videos
- A final feedback report.
Bonus:
- additional digital content such as reels or short videos
- What is the main goal for this project?
-
Calgary Dollars (C$) is passionate about local resilience and circular economy. We want to increase awareness about our program.
We would like to work with students to design a campaign that raises awareness about C$ and encourages micro-small businesses, vendors and entrepreneurs to join. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around Calgary Dollars.
This will involve several different steps for the students, including:
- Familiarizing themselves with Calgary Dollars, our programs and goals.
- Familiarizing themselves with ideal outcomes and key performance indicators (KPIs).
- Identifying how to target small Calgary businesses, vendors and entrepreneurs
- Identifying potential sponsors and partners who can support our campaign.
- Creating a promotion and marketing plan.
- Assisting in the development of digital marketing, social media content, e-leaflets, posters, videos, and / or templates.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the Calgary Dollars, our programs and goals
- Understanding of ideal outcomes and KPIs
- Identification of how to target small businesses, vendors and entreprenuers
- Identification of sponsors and partners
Final deliverables should include
- Creation of a marketing plan
- Designing digital promotional materials for our campaign
- Outreach to target audience (emailing and calling)
- A 5-minute presentation.
- Social media posts, a promotional email
- Social media reels and videos
- A final feedback report.
Bonus:
- additional digital content such as reels or short videos
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our organization’s mission and goals
- Our awareness campaigns
- Input on choices, problems or anything else the students might encounter.
- Regular checkins and meetings
- Access to our programs, software and data
Compensation will be paid via Riipen.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Awareness campaigns
- Social Media
- Digital Marketing
- Marketing
- Canva
- Constant Contact
- Circular Economy
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
Supported causes
About the company
- https://www.calgarydollars.ca
- 2 - 10 employees
- Banking & finance, Environment, Individual & family services, Non-profit, philanthropic & civil society, Public relations & communications
The Arusha Centre inspires and supports communities to connect, gather, and create a socially, economically, and environmentally just future.
Vision
The Arusha Centre is a collectively run, member-supported organisation that provides resources and initiatives on social justice and environmental issues. We help Calgarians through community economic development and community resilience programs and offers varied practical resources, animating activities which educate, inspire and connect with and between people and projects.
Mission
We value localization; communities, place-based networks of individuals, business and groups, relationships, engagement and collaboration.
We value sustainability; human and environmental interrelationships, for a prosperous future of our communities, future generations, and the Earth.
We value social justice and are committed to building an equitable society where all life is respected.