Calgary Dollars Video Creation

Calgary Dollars is a program of the Arusha Centre, a collectively run, member-supported organisation that provides resources and initiatives on social justice and environmental issues. We help Calgarians through community economic development and community resilience programs which offer varied practical resources, animating activities which educate, and inspire and connect with and between people and projects.We value localization; communities, place-based networks of individuals, business and groups, relationships, engagement and collaboration.We value sustainability; human and environmental interrelationships, for a prosperous future of our communities, future generations, and the Earth.We value social justice and are committed to building an equitable society where all life is respected.We would like to collaborate with students to create a Calgary Dollars video.This will involve several different steps for the students, including:Familiarizing themselves with the Calgary Dollars, our mission and programming.Create a video outline with input from C$ teamRecording content for the videoFinding and applying suitable background music.Adding text, transitions, and overlays to the video.Presenting the video and making edits based on feedback.Recommending ideas and editing tools for future awareness videos.

Small/Micro Business Campaign Plan

Calgary Dollars (C$) is passionate about local resilience and circular economy. We ​​want to increase awareness about our program.We would like to work with students to design a campaign that raises awareness about C$ and encourages micro-small businesses, vendors and entrepreneurs to join. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around Calgary Dollars.This will involve several different steps for the students, including:Familiarizing themselves with Calgary Dollars, our programs and goals.Familiarizing themselves with ideal outcomes and key performance indicators (KPIs).Identifying how to target small Calgary businesses, vendors and entrepreneursIdentifying potential sponsors and partners who can support our campaign.Creating a promotion and marketing plan.Assisting in the development of digital marketing, social media content, e-leaflets, posters, videos, and / or templates.

Student Engagement Campaign

Calgary Dollars (C$) is passionate about local resilience and circular economy. We ​​want to increase awareness about our program.We would like to work with students to design a campaign that raises awareness about C$ and encourages students to join and participate. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around Calgary Dollars.This will involve several different steps for the students, including:Familiarizing themselves with Calgary Dollars, our programs and goals.Familiarizing themselves with ideal outcomes and key performance indicators (KPIs).Identifying how to target small Calgary businesses, vendors and entrepreneursIdentifying potential sponsors and partners who can support our campaign.Creating a promotion and marketing plan.Assisting in the development of digital marketing, social media content, e-leaflets, posters, videos, and / or templates.