Velocity Advisory Group seeks to enhance its understanding of the competitive market landscape to identify unique opportunities for differentiation. The project involves conducting a comprehensive market analysis to assess competitors' strengths, weaknesses, and market positioning as well as risks and opportunities for our firm. By leveraging classroom knowledge of market research techniques, learners will evaluate industry trends, customer preferences, and emerging opportunities. The goal is to provide Velocity Advisory Group with actionable insights that can inform strategic decisions and help the company stand out in a crowded marketplace. This project will require learners to apply skills in data analysis, strategic thinking, and report writing, ensuring a practical application of their academic learning. The project is designed to be completed within 80 hours by a team of learners from a business or marketing program.

The project deliverables will include a detailed market analysis report highlighting key competitors, market trends, and potential areas for differentiation. Additionally, learners will provide a presentation summarizing their findings and recommendations for Velocity Advisory Group. The deliverables should offer clear insights and strategic suggestions that the company can implement to enhance its market position.